ASPCAproorg ASPCA Adoption Ambassador Program Shelter Foster Young Sick Ambassador Healthy Adopter Design Shelter LASPCA 2011 Charleston AS 2012 Ambassador healthy Adopter ID: 708058
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Slide1
Open Adoption Resources
ASPCApro.orgSlide2
ASPCA Adoption Ambassador Program
Shelter
Foster
(
Young, Sick)
Ambassador
(
Healthy)
AdopterSlide3
Design
Shelter
LASPCA (2011)
Charleston AS (2012)
Ambassador
(healthy)
Adopter
Adoption (
h
ealthy)Slide4
Have you ever adopted from a shelter or rescue before?
Shelter
Ambassador
(healthy)
70% No
51% No
Adopter
Adoption (
h
ealthy)Slide5
Take-Aways from Ambassador Research
Adopters already looking to adoptInformed decisions/expectationsEasy for adopter to
imagine life with dogLower return rate
Adopters learned about dog in variety of waysSlide6
Impact of ProgramIncrease your reach
Increase community awareness
Increase number & type of foster homesReach new adopters
Save more liveshttp://www.aspcapro.org/ambassadorsSlide7
Adoption AmbassadorsSariah Hopkins, Executive Director
Safe Harbor Equine and Livestock SanctuarySlide8
Handing Over the ReinsFoster homes know the horses best
Speed up your adoption process
Share the workload of adoptionAdoptions should be exciting!
Foster homes feel success and satisfactionSlide9
Traits of An Adoption Ambassador
Desired Traits Active on social mediaOrganizedGood communicatorEnjoys spending time with foster and taking photos/videos
Responds to emails and phone calls promptlyProvides feedback to rescue regularlyPositive attitude about rescue, horses, and adoption. Independent, and understands policies
Not DesiredAddicted to social mediaUses poor grammar and punctuation Presents controversial or offensive materialNon-responsive to emails and phone callsTakes low-quality photos (blurry, weird angles, too many selfies)
Extremely introvertedNeeds rescue support for all things foster relatedSlide10
It’s Easier Thank You Think!
Our foster homes don’t have time to do site visits.Solution: Replace the site visit with the reference check of vets or farriers and have professionals provide your site visit information
Our foster homes don’t have access to the data they need.
Solution: Cloud based storage and databases put data at everyone’s finger tips. We use RescueGroups.org and Google DriveWe don’t want our foster homes accepting cash checks.Solution: Pay the fee online through donation link or Paypal
We don’t know how to train foster homes to do this.Solution: Contact Safe Harbor for templatesSlide11
Key Points To Ponder
Foster homes: not all are adoption ambassadors
Facebook: Keep a secret FB group for your foster homes
Advertise: Use farm signs, car signs, shirts, flyers, etc. Be realistic: Support ambassadors but realize may not be for everyone
Reward your people: But..Remember it’s all about the horses Slide12
Heather Mohan-Gibbons (ASPCA)heather.mohan-gibbons@aspca.org
Suzanne D’Alonzo (HSUS)
sdalonzo@humanesociety.org
Sariah Hopkins (Safe Harbor) Adoption Ambassadors sariah@safeharborsanctuary.org