4 B usiness and Strategy Planning BRANDING EU Complex Training 7 modules 1 Branding and Extrovert Entrepreneurial Attitude Introduction 2 Marketing for branding ID: 781614
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Slide1
Module
4Business and Strategy Planning
Slide2BRANDING EU Complex Training – 7 modules
1. Branding and Extrovert Entrepreneurial Attitude Introduction
2. Marketing for branding3. Brand, Brand Building Processes4. Business and Strategy Planning5. Extrovert Enterprise, Networking 6. Information and Communication Technology (ICT)7. Online Tools for Branding, Extroversion and Marketing strategies
Slide3Start
Finish
Content9.009.05Trainer introduction; description of the module; planned agenda; main aims and objectives; training rules9.05
9.25
Introduction of the participants – their company, brand and their position on the market
9.25
9.30
Training rules
9.30
9.40
Expectations – in one word
9.40
10.
4
0
Business and Strategy Planning – role of the business strategy during brand building
10.
4
0
10.
5
0
Break – trainer has to be available for an informal conversation
10.
5
0
1
1
.
10
Part of a Business Plan
SWOT analysis – definition of the tool, concrete example, results, conclusion
1
1
.
1
0
11.
30
Marketing Plan
Creating a Marketing Plan for a given company (analysis of the company, products, services, competition, market research, sales forecast)
11.
3
0
12.
4
0
Business
Models
Business
Model
Canvas
12.
4
0
13.
05
Lunch
Break
13.
0
5
13.
15
Summary, conclusion, results. Filling out evaluation forms, training module closing, closing words (what do you take home?)
Slide4Introduction
Slide5Training
rules
Slide6Expectations
Slide7Strategic
PlanningStrategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.
Slide8
Slide9Strategic
planning
MarketingplanningBusiness, financialplanningTool, equipment
planning
BRANDING PROCESS
Slide10Strategis
Business
PlanDefinition:A strategic business plan is a written document that pairs the objectives of a company with the needs of the market place. Although a strategic business plan contains similar elements of a traditional plan, a strategic plan takes planning a step further by not only defining company goals but utilizing those goals to take advantage of available business opportunities.
Slide11What
is
included in a Business Plan?
Slide12Business
Plan
- samplehttps://c.ymcdn.com/sites/www.rockford.edu/resource/resmgr/docs_communityed/samplebusinessplan.pdf
Slide13Meeting
with
a Business PlanConcrete examples:In English:http://www.bplans.com/retail_and_online_store_business_plan_templates.phpIn Hungarian:https://www.google.hu/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwib-LzF_YrWAhVESZoKHYFABe4QFgglMAA&url=http%3A%2F%2Fwebshopexperts.hu%2Fminta_uzleti_terv.doc&usg=AFQjCNEFZdVjaM47or-Jy9lH9Inx2X5grA
Slide14BRANDING Handbook
Parts
of a Business PlanSWOT AnalysisA tool for making better business decisions
SWOT refers to strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance. The company’s strengths and weaknesses are the internal factors. Opportunities and threats deal with factors external to the company--environmental factors. SWOT analysis is done as part of the overall corporate planning process in which financial and operational goals are set for the upcoming year and strategies are created to accomplish these goals
.
http://smallbusiness.chron.com/perform-swot-analysis-5050.html
https
://
www.mindtools.com/pages/article/newTMC_05.htm
Slide15
Slide16Group
exercise
Create a SWOT analysis
Slide17BRANDING Handbook
Module
2
.
i
n details
Marketing
Plan
Slide18Why
do we need a marketing plan?http://www.ccmarketingonline.com/why-do-i-need-a-marketing-plan/Some statistics: https://www.hubspot.com/marketing-statistics https://blog.hubspot.com/marketing/visual-content-marketing-strategy
Slide19Business
Models
Business Model CanvasDefinitionThe Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines several prescriptions which form the building blocks for the activities. It enables both new and existing businesses to focus on operational as well as strategic management and marketing plan.https://www.youtube.com/watch?v=dhQh-tryXOghttps://www.youtube.com/watch?v=434HUjsxfYw&t=105s
Slide20Case
study
Slide21What do you take home with you?
Slide22Thank
you for your cooperation!