Katie Waite Recent Campaigns Ear Tag Donations After expenses we are estimating that our profit will be around 1500 We have sent 370 ear tags Postage is costing much more than expected because the package doesnt lay completely flat and cant be shipped in a regular envelope ID: 932265
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Slide1
Fund Development
Donors and Donor Cultivation
Katie Waite
Slide2Recent Campaigns
Ear Tag Donations
After expenses we are estimating that our profit will be around $1,500. We have sent 370 ear tags. Postage is costing much more than expected because the package doesn’t lay completely flat and can’t be shipped in a regular envelope.
Share Moo Love CampaignProfit approximately $1,500
Still some small donations coming in
Slide3Summit Auction
Profit of approximately $400.00The online platform worked very well but we only had about 10 bidders.
Slide4Year-End Giving
The staff assembled and sent over 200 annual summary and year-end appeals in late November.
We received donations from all of our typical annual donors with the exception of 12.Katie has reached out to each non-renewal individually through email with no response yet. Approximate Donation total from annual appeal : $86,300
Slide5Grants
Hershey Grant – Approved $10,000Land O’ Lakes - $3,000 to each fund – Farm to Fork, Youth Development and Consumer Ed
Mid Atlantic Farm CreditTFEC Grants – Available April 1stNortheast Ag Education grant
Slide6Toast To Dairy
Raffle and Cow Pie Bingo
SponsorshipsA request email was sent on 3/11 to donors who have contributed in the past. Jayne and Katie will follow up with those donors in the beginning of AprilWe encourage the board to reach out to their contacts who may be interested in attending or supporting the event! Katie will include links to registration and details on sponsoring in the April board update.
Slide72021 Outreach Plans
Working from our Donor Wish List
Thank you Jaylene for your outreach efforts and adding a few names to that list!Continuing small virtual campaignsThey are an easy way to make $1,000-$2,000 with little to no effort from staff.Sending thank you cards from board membersThank You post cards to be sent in August
Legacy Giving
Slide8Legacy Giving
A donation made by an individual through a will or other formal designation
These gifts are typically prepared with a financial planner and are meant to reflect the values and desires of the donor.
Slide9Where do we start?
Identify prospects to capture testimony to use in marketing
Long time donors, over 55, women with higher education degrees and monthly donors make the best prospects. Create a website with easy access to information the potential donor might need to write or update their willProviding sample languageInspiring messages from current legacy donors Capturing web visitors using pop ups so we can follow up with themPartner with a digital will-writing service
Slide10Marketing Strategies
Include sprinkle messaging in current communications (
enewsletters, social media, annual appeals, etc) rather than creating an individual brochureNewsletters have been proven to be a useful tool in legacy givingInclude legacy messaging in appeal’s P.S. lineInclude half sheet with a short testimonial and an area to input their information to receive a legacy package with information about the program.
Slide11Board
Committment
Board’s Support and involvement is important because:
Builds a pipeline to lead by exampleEnables us to collect testimonies to share with potential future legacy donors
In turn, this builds trust with donors
Slide12Questions?
Katie Waite