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ABC Multiplatform Viewing: Adding it All Up ABC Multiplatform Viewing: Adding it All Up

ABC Multiplatform Viewing: Adding it All Up - PowerPoint Presentation

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ABC Multiplatform Viewing: Adding it All Up - PPT Presentation

APRIL 2016 Presented by Lisa Heimann VP ABC ABC Studios Multiplatform Research How does Greys Anatomy perform across all platforms LINEAR TV VOD ONLINE SOCIAL Greys Anatomy 5 Greys Anatomy 5 ID: 542841

a18 mil minutes vod mil a18 vod minutes multiplatform rating online abc anatomy nielsen audience comp average hulu research

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Presentation Transcript

Slide1

ABC Multiplatform Viewing: Adding it All Up

APRIL 2016

Presented by:

Lisa Heimann

VP, ABC /ABC Studios Multiplatform ResearchSlide2

How does Grey’s Anatomy perform across all platforms?

LINEAR TV

VOD

ONLINE

SOCIAL

Greys Anatomy (5)Slide3

Greys Anatomy (5)

So many metrics, so little time

Sources: Nielsen,

Comscore

,

Rentrak

, Freewheel, Omniture, Hulu,

Uplynk

1.7 mil

Uniques

2.2 mil

Starts

81 mil

Minutes

85 %

A18-49

3.0

A18-49 C3 rating

30 mil

Impressions

63%

View Through

800K

Unique Set Top Boxes

989K

Orders

43 mil

Minutes

68%

A18-49

4.4

Live 7 A1849 Rating

719 mil

Minutes (P2+)

22.3 mil

Viewers

Reached

537

VPVH

(A18-49)

163K

Unique Authors

325K

Tweets

15 mil

Social Impressions

GREY’S ANATOMY SEASON PREMIERE – 9/24/15Slide4

How ABC Research calculates multiplatform ratings

TOTAL MINUTES

EPISODE DURATION (MINUTES)

A18-49 NIELSEN UNIVERSE ESTIMATE

X

AUDIENCE

COMP

ESTIMATED ONLINE/VOD AVERAGE MINUTE RATING

=

Metric

Source(s)

VOD Duration – P2+

Rentrak On Demand Essentials

Online Duration – P2+

Internal [Uplynk,

Hulu & FreeWheel]

Audience

Comp By Show (Online)

Nielsen

DAR/

ComScore

Video

Metrix

Audience Comp by Show (VOD 4+)

Nielsen Cross Platform VOD

Co-viewing Factors

Proprietary Study

For Multiplatform Ratings, we convert minutes viewed with demo comp to A18-49 average audience rating

Tracked at an episode level and based on minutes to avoid overstatement or duplicationSlide5

Representing multiplatform viewership as average minute audience offers a comparable view

Source: TV based on Nielsen Media Research, Online from Uplynk/Hulu/FreeWheel, VOD Days 4+ from Rentrak.

GREY’S ANATOMY SEASON PREMIERE (9/24/15)

– AVERAGE AUDIENCE

P2+

A18-49

W18-34

Total Viewers

(Mil)

Demo Rating

15,460,000

5.92

10.84

ONLINE & VOD

DAYS 1-7

LIVE+SAME DAY

7.38

3/27/05

Series

Premiere

+20%

+35%

+54%

Lift

vs.

Live

7Slide6

Sharing ABC Multiplatform Ratings with our advertising clientsthrough the Unified Insights dashboard

www.abcallaccess.com