BT Sport Q1 Update 2019 BT Sport profiles male and upmarket - PowerPoint Presentation

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Uploaded On 2020-04-04

BT Sport Q1 Update 2019 BT Sport profiles male and upmarket - PPT Presentation

Source BARB Techedge Q1 2019 BT Sport 12 3 BT Sport Showcase and BT Sport ESPN BT Sport 1 reaches more adults on a weekly and monthly basis than Sky Sports Football F1 and Action Source BARB ID: 775531

sport 2019 source programme sport 2019 source programme techedge espn highest champions match showcase programmes occurring league1 viewers adults

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Slide1

BT Sport

Q1 Update 2019

Slide2

BT Sport profiles male and upmarket

Source: BARB

Techedge

Q1 2019. BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

Slide3

BT Sport 1 reaches more adults on a weekly and monthly basis than Sky Sports Football, F1 and Action

Source: BARB

Techedge

– Q1 2019, reach condition = 3+ minutes consecutive viewing

Slide4

Highest rating programmes for adults on BT Sport

Source:

Techedge

, Q1 2019. BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

Programme Title000’s1UEFA CHAMPIONS LEAGUE1,1672PREMIER LEAGUE1,0553THE EMIRATES FA CUP8494UEFA EUROPA LEAGUE5735LADBROKES PREMIERSHIP2206MOTOGP2127HEINEKEN CHAMPIONS CUP1778GALLAGHER PREMIERSHIP RUGBY1699BT SPORT SCORE16010UEFA CHAMPIONS LEAGUE HIGHLIGHTS155

Slide5

Top converting programmes for ABC1 Men on BT Sport

Source:

Techedge

Q1 2019, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

Programme TitleIndex (vs. A16+)1MLB: CAPS OFF3142TEST MATCH CRICKET3043THE BIG MATCH REVISITED - 1982/832714TEST MATCH CRICKET HIGHLIGHTS2685FORMULA E - STREET RACERS2596CRICKET CLASSICS2577MOTOGP REWIND2518SATURDAY MORNING SAVAGE2449NO FILTER BOXING24010GALLAGHER PREMIERSHIP RUGBY239

Slide6

BT Sport viewers are commercially receptive

Source: TGI 2019 Q1, January – December 2018, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN

100= Average Adult