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 BT Sport Q3 Update 2017 BT Sport profiles male and upmarket  BT Sport Q3 Update 2017 BT Sport profiles male and upmarket

BT Sport Q3 Update 2017 BT Sport profiles male and upmarket - PowerPoint Presentation

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Uploaded On 2020-04-04

BT Sport Q3 Update 2017 BT Sport profiles male and upmarket - PPT Presentation

Source BARB Techedge Q3 2017 BT Sport 12 3 BT Sport Showcase and BT Sport ESPN BT Sport 1 amp 2 both reach more adults on a monthly and weekly basis than Sky Sports 3 4 and 5 Source ID: 775532

sport 2017 league source sport 2017 league source programme uefa espn techedge highest showcase premiership champions rugby aviva motogp

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Presentation Transcript

Slide1

BT Sport

Q3 Update 2017

Slide2

BT Sport profiles male and upmarket

Source:

BARB

Techedge

Q3 2017. BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

Slide3

BT Sport 1 & 2 both reach more adults on a monthly and weekly basis than Sky Sports 3, 4 and 5

Source:

BARB

Techedge

– Q3 2017, reach condition = 3+ minutes consecutive viewing

Slide4

Highest rating programmes for adults on BT Sport

Source:

Techedge

, Q3 2017. BT

Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

 

Programme Title

000’s

1

PREMIER LEAGUE

905

2

FA COMMUNITY SHIELD

617

3

UEFA CHAMPIONS LEAGUE

588

4

UEFA SUPER CUP

561

5

UEFA EUROPA LEAGUE

471

6

MOTOGP

228

7

PREMIER LEAGUE TONIGHT

209

8

AVIVA PREMIERSHIP RUGBY

180

9

LADBROKES PREMIERSHIP

131

10

UEFA CHAMPIONS LEAGUE HIGHLIGHTS

117

Slide5

Top converting programmes for ABC1 Men on BT Sport

Source:

Techedge

Q3 2017,

BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

 

Programme Title

Index

(vs. A16

+)

1

CLASSIC MOTD - THRILLERS

302

2

SERIE

A REVIEW

287

3

BTS FILLERS 2017

286

4

AVIVA PREMIERSHIP RUGBY HIGHLIGHTS

279

5

MOTOGP

REWIND

278

6

COLLEGE

GAMEDAY

274

7

GERMAN CUP

260

8

TROPHÉ

DES CHAMPIONS

256

9

BT SPORT RELOAD

246

10

RUGBY TONIGHT

241

Slide6

BT Sport viewers are commercially receptive

Source: TGI

07/16-06/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN

100= Average Adult