PPT-Chapter 16 Symbolic Consumer Behavior

Learning Objectives Ch 16 Discuss how products special possessions and consumption activities gain symbolic meaning and how this meaning is conveyed from one consumer to another Identify how marketers can influence or make use of the symbolic meaning that consumption may have for consumers. 14 - 1 Chapter 14 Age Subcultures CONSUMER BEHAVIOR, 9e Michael R. Solomon 14 - 2 Copyright Consumers . in Situations. Learning Outcomes. Understand how value varies with . situations. Know the different ways that time affects consumer . behavior. Analyze shopping as a consumer activity using the different categories of shopping . Consumer Learning Starts Here: Perception. 1. Learning Outcomes. Define learning and perception and how the two are . connected. List . and define phases of the consumer perception . process. Apply . Consumer Markets and Consumer Buyer Behavior. Consumer Markets and Consumer Buyer Behavior. Model of Consumer Behavior. Characteristics Affecting Consumer Behavior. Types of Buying Decision Behavior. “…while the law [of competition] may be sometimes hard for the individual, it is best for the race, because it ensures . the survival . of the fittest . in . every department.” . Andrew . Carnegie. Other Aspects of Culture. Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability.. Power Distance. Uncertainty Avoidance. Masculinity/ Femininity. Individualism. Chapter Objectives. Appreciate how consumer process models explain the manner in which consumers process information to make decisions.. Discuss the six steps that comprise the consumer decision model.. 1. LBNL – Smart Grid Investment Grant Consumer Behavior Study Analysis. U.S. Department of Energy. Office of Electricity Delivery and Energy Reliability. Outline. Background on SGIG CBS Projects. Highlights. Kotler. on . Marketing. The . most . important thing . is . to . forecast where . customers . are moving. , and be . in front . of them.. Chapter Questions. How do consumer characteristics influence buying behavior?. 1. Learning Outcomes. Understand . what initiates human . behavior. Classify . basic consumer . motivations. Describe . consumer emotions and demonstrate how they help shape . value. Apply . different approaches to measuring consumer . Buyer or Consumer Behavior. A product or service should have a consumer to buy it. So it is important to marketer to know the following:. What does a consumer buy?. Where from does he buy?. When does he buy?. Langman. , . Suzanne Goldberg. Sustainable Transportation . Research Team (START). Simon Fraser University. Vancouver, Canada. January 11, 2017. Transportation . Research Board. Washington DC. Confusion of Innovations. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. Professor Jason . Cultural Values. Core Values..(p103). How Do Values Link to Consumer..(p105). Chapter . 7. The Yin and Yang of Marketing and Culture. Cultural Movement..(p108). High and Low Culture..(p112). Cultural Formulae..(p113).