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Chapter 16 Symbolic Consumer Behavior Chapter 16 Symbolic Consumer Behavior

Chapter 16 Symbolic Consumer Behavior - PowerPoint Presentation

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Uploaded On 2018-03-23

Chapter 16 Symbolic Consumer Behavior - PPT Presentation

Learning Objectives Ch 16 Discuss how products special possessions and consumption activities gain symbolic meaning and how this meaning is conveyed from one consumer to another Identify how marketers can influence or make use of the symbolic meaning that consumption may have for consumers ID: 662160

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