PDF-Sticky Branding 12.5 Principles to Stand Out, Attract Customers Grow an Incredible Brand

1 Globe and Mail Bestseller2016 Small Business Book Awards 8212 Nominated Marketing categorySticky Brands exist in almost every industryCompanies like Apple Nike and Starbucks have made themselves as recognizable as they are successfulBut large companies are not the only ones who can stand out Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky BrandBased on a decade of research into what makes companies successful Sticky Branding is your branding playbook It provides ideas stories and exercises that will make your company stand out attract customers and grow into an incredible brand Sticky Branding8217s 125 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. Not by me you say Think about it Here are two short quizzes to get you started 1 Which is not known as a corporate brand a Sony b Coca Cola c Proctor Gamble d IBM 2 Is a brand a a logo b a jingle c a tagline d a product e a positioning f none of th Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . What is a brand?. What’s . not. a brand?. What does a . branded event. mean?. Why brand an event?. How do you brand an event?. A Brand Is…. A person’s . gut feeling . about a product, service, or company. Let your message shine through. Noor Ibrahim &. Kelly Ann Ryan. Today’s Presentation. What is branding?. How we get it wrong. Defining your brand. Creating buy-in. Principles of successful . branding. . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. to branding & marketing. What is a brand?. Name given to a product of service from a specific source; a brand name. . More to products & services than their names. What your customer thinks and feels when he or she hears your brand name. Defining Your City in a Moment. Putting a Spin on Brand. Laguna Woods. Alameda. South San Francisco. Berkeley. Lafayette. Land of Old People. Crowded with Dated Infrastructure. Industrialized Suburb of SF. branding and Branding strategies. Did You Know. Do you know how many marketing messages we’re subjected to every day?. 3,000. More importantly, . Do you know the number we can retain according to the American Association of Advertising Agencies?. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. Position company to acquire desired image. http://. www.youtube.com/watch?v=JKIAOZZritk. Definitions:. Brand identity—elements that are instantly recognized as belonging to a certain company or product. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. C Diniso & C Schachtebeck. Uber has enjoyed a meteoric rise in SA and abroad. Defining Uber’s market not easy – public road transport?. Unique business model – does not own vehicles, maintain vehicles or employ drivers – ensuring low...