Eric von Hippel 경영학과 오퍼레이션전공 석사과정 한혜나 오다 아야카 ProblemSolving Information Capabilities What is Sticky Information Information Provider ID: 411963
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“Sticky Information” and the Locus of Problem Solving: Implications for Innovation
Eric von Hippel
경영학과 오퍼레이션전공석사과정 한혜나 / 오다 아야카Slide2
Problem-Solving
Information
CapabilitiesSlide3
What is “Sticky Information”?
Information Provider
Information Seeker
The stickiness of a given unit of information in a given instance is defined as “the incremental
expenditure
required to transfer that unit of information to a specified locus
in a form usable
by a give information seeker.” Slide4
The nature of the information itself(explicit vs tacit)The amount of information
that must be transferredAttributes of the seekers and providers of the information(Importance of prior knowledge)
Why is Information ‘sticky’?Slide5
When information needed for innovation-related problem solving is held at one locus as sticky information, the locus of problem-solving activity will tend to take place at that site.When the solving of a given problem requires access to sticky information located at two or more sties, problem-solving activity will sometimes move iteratively among these sites.
When the information transfer costs of iteration are high, innovation related problem-solving activities that require access to multiple loci of sticky information will sometimes be “task partitioned” into sub-problems that each draw on only one such locus of sticky information.
When the costs of iteration are considered to be high, efforts will sometimes be directed toward investing in “unsticking” or reducing the stickiness of some of the information.The Impact of Information Stickiness on the Locus of Innovation-Related Problem Solving: Four PropositionsSlide6
What is an example of ‘sticky information’?Other than the cost of transferring information, are there any other factors that affect the firms to hesitate receiving sticky information?Due to the information transfer costs, firms may tend to seek local information as opposed to distant one. What are the pros and cons?How can the firms utilize (efficiently) the sticky information held by users?
Discussion QuestionsSlide7
ToolkitToolkits for user innovation and design are integrated sets of product-design, prototyping, and design-testing tools intended for user by end users. The goal of a toolkit is to enable non-specialist users to design high-quality, producible custom products that exactly meet their needs. (von Hippel, 2005)User
Innovation Examplehttp://collaborn.com/
Discussion QuestionsSlide8
Discussion Questions
FIRM
TASKTASKUSERFIRM
FIRM
Information stickiness between: Slide9
THANK
YOU!
ANY QUESTIONS?