Building on Entrepreneurial Research and Teaching at Michigan Our Research Goals Explore the underlying structure of innovative ideas in 1000 Pitches Competition through statistical analysis Create researchbacked tools to help people more effectively construct and present innovative ideas ID: 494907
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Slide1
1000 Pitches and the Innovation Lab:
Building on Entrepreneurial Research and Teaching at MichiganSlide2
Our Research Goals
Explore the
underlying structure of innovative ideas
in 1000 Pitches Competition through statistical analysis
Create research-backed tools to help people more effectively construct and present innovative ideas
Contribute to research and teaching of innovation and
entrepreneurshipSlide3
Research Setting: The 1000 Pitches Competition
Annual Competition sponsored by
Mpowered
4537 students participated in 2012
Participants from 15 schools and colleges
Categories included tech, health, consumer
Pitches recorded as videos
Judges rated each pitch on 16 dimensions
Winners received cash prizesSlide4
Data Analysis of 1000 Pitches Ratings in 2013
Trimmed data set to 1995 pitches with 3 judges
Included all pitch categories, pooled ratings across judges, computed correlations among rating dimensions
Factor analysis to explore underlying dimensions of innovative ideas in 1000 Pitches competitionSlide5
Judged Pitch Dimensions
Component
Factor1
Presentation
Quality
Factor 2
Idea
Feasibility
Factor 3
Perceived
Value
Factor 4
Captures
Attention
Understandability
.753
Product, Solution, Value
.752
Problem
.733
Fluidity
.701
Passion
.594
Target Audience
.516
Introducing Self
Scalability
.767
Sustainability
.766
Disruptive Idea
.567
Revenue/Capital Model
.556
Invest
.746
Impact
.743
Desirability
.569
Emotional Response
.847
Attention Grabbing
.727Slide6
Future Research Directions
Improve rubric dimensions’ reliability and validity
Explore models to establish key dimensions of winning pitches
Investigate relative importance of presentation quality vs quality and uniqueness of idea in winning pitches
Explore the role of domain expertise in judging idea qualitySlide7
Applications for Teaching Innovators & Entrepreneurs
Wide range of possible settings: classroom, incubator, workshops, self-instruction
Criteria can serve as benchmarks for student or project team progress & self-evaluation
Helps promote cognitive and communication skills like critical thinking and perspective takingSlide8
Thank You!