The Art of the pitch Speech or Meeting iCon Conference Miami November 67 2015 Christopher M cKenney Star Wars The Force Awakens Why Make trailers What is sales we tend to associate sales with charming words such as used cars ID: 416610
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Slide1
Listen to me:The Art of the pitch, Speech or Meeting
iCon
Conference Miami
November 6-7, 2015
Christopher
M
cKenneySlide2
Star Wars: The Force AwakensSlide3
Why Make trailers?Slide4
What is sales?
{we tend to associate sales with charming words such as used cars,
informercials
, dirty, rejection control, supplicants, repetitious}Slide5
Movie trailers are pitches.
A PITCH conveys a valuable idea, well-packaged and performed.
{a sales pitch is a misnomer}Slide6
Best pitches.
QUICK
NOVEL
TELL A STORY
EMOTIONAL APPEAL
Good pitch compliments include
‘wow, I get it’, ‘valuable’, ‘concise and direct’,
‘new approach’, ‘should show others’
GREAT PITCHES
Tell the story so well that your audience can pitch your pitch.Slide7
Worst pitches.
“Was it really hot in there
?”
“I really liked Bill Murray in
Groundhog
Day.”
“I must be time
to rotate my
tires again.”
“
What day is today?”Slide8
WHY PITCH?
Because leaders do.
Media is the ideas business.
The best speeches, business plans and meetings are pitches.Slide9
Long-form pitch = A speech.
But most of the same rules apply.
A PITCH conveys a valuable idea, well-packaged and
performed.
{interact, know your audience, surprise them, tell the story)Slide10
Let’s talk meetings.
My last meeting was:
“A death march through the swamps of the Everglades.”
“A fine exercise in simulated democracy.”
“
Highjacked
by the usual overbearing, loud-mouth guy
who didn’t even know what he was talking about.”
“I don’t know.”
“90 minutes of my life I can never get back.”Slide11
What would you Do?
What would you like to hear after your pitch, speech or meeting?