Dev Habit By Michael Lyashenko TBD Unity Technologies Image courtesy of Firaxis Games Ohai2Unity How did they sell Typical Game Sales Curve Asset Store Sales Income per month on the left month on the bottom ID: 650337
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Slide1Slide2
Asset
Store:
Feed Your Game Dev Habit
By Michael
Lyashenko
“TBD”, Unity TechnologiesSlide3Slide4
Image courtesy of
Firaxis
GamesSlide5
Ohai2Unity!Slide6Slide7
How did they sell?Slide8
Typical Game Sales CurveSlide9
Asset Store Sales
* Income per month on the left, month on the bottomSlide10
2 Packages,17.5 Months
Gross Earnings
$
28,945
USD
Net Income (after Asset Store’s 30% cut)
$
20,261.50
USD
Average Monthly Income
$
1145
USD
… just from those two packages.
Not too bad.Slide11
Asset Store
Obviously smaller market saturationSlide12
Asset Store
Obviously smaller market saturation
Much longer time investmentSlide13
Asset Store
Obviously smaller market saturation
Much longer time investment
Significantly smarter customersSlide14
Asset Store
Obviously smaller market saturation
Much longer time investment
Significantly smarter customers
New customers every daySlide15
Success on the Asset Store
SkillSlide16
Success on the Asset Store
Skill
CommitmentSlide17
Success on the Asset Store
Skill
Commitment
CommunicationSlide18
Success on the Asset Store
Skill
Commitment
Communication
DocumentationSlide19
Success on the Asset Store
Skill
Commitment
Communication
Documentation
AccessibilitySlide20
Success on the Asset Store
Skill
Commitment
Communication
Documentation
Accessibility
PresentationSlide21
Secret Weapon
Make great stuff
Put it on the Asset Store
Profit
?Slide22
Secret Weapon
Make great stuff
Use it!
Put it on the Asset Store
Profit!Slide23
FlashbackSlide24
Piracy
Threat?Slide25
Piracy
FREE ADVERTISING!Slide26
Piracy
Free advertising!Slide27
Piracy
Free advertising!
Profit!Slide28
Piracy
Free advertising!
Profit!
Response
Restrictions?Slide29
Piracy
Free advertising!
Profit!
Response
Restrictions? No.
Rewards!Slide30
Piracy
Free advertising!
Profit!
Response
Restrictions? No.
Rewards
UpdatesSlide31
Piracy
Free advertising!
Profit!
Response
Restrictions? No.
Rewards
Updates
SupportSlide32
Piracy
Free advertising!
Profit!
Response
Restrictions? No.
Rewards
Updates
Support
Extra contentSlide33
Pricing & Profit
How much to charge for your work of art?Slide34
Pricing & Profit
How much to charge for your work of art?
Think and compare, try to be objectiveSlide35
Pricing & Profit
How much to charge for your work of art?
Think and compare, try to be objective
Consider starting at a discountSlide36
Pricing & Profit
How much to charge for your work of art?
Think and compare, try to be objective
Consider starting at a discount
$20 – Price of an indie game
$45 – Below the $50 mark
$65 – 2/3
rd
of $100, price of a AAA titleSlide37
Pricing & Profit
How much to charge for your work of art?
Think and compare, try to be objective
Consider starting at a discount
$25 – Price of an indie game
$45 – Below the $50 mark
$65 – 2/3
rd
of $100, price of a AAA title
$95 – Absolute maximumSlide38
Inside Scoop
So what can you expect to earn?Slide39
Inside Scoop
So what can you expect to earn?
Fog of War: …Slide40
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per yearSlide41
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per
year
Water
Shader
: …Slide42
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per yearSlide43
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per year
HUDText
: …Slide44
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per year
HUDText
: $12,045 per yearSlide45
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per
year
HUDText
: $12,045 per year
Starter Kits: $13,740 per yearSlide46
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per
year
HUDText
: $12,045 per year
Starter Kits: $13,740 per year
TNet: …Slide47
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per
year
HUDText
: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per yearSlide48
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per
year
HUDText
: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
Total: $81,435Slide49
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per
year
HUDText
: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
NGUI: …
Total: $81,435Slide50
Inside Scoop
So what can you expect to earn?
Fog of War: $3,900 per year
Water
Shader
: $6,600 per
year
HUDText
: $12,045 per year
Starter Kits: $13,740 per year
TNet: $45,150 per year
NGUI:
$432,445 per
year
Total: $513,880Slide51
Conclusion
It’s your move.