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Slow
Adventure in Northern Territories
Sara Bellshaw, University of the Highlands and Islands
Slide2Define slow
adventure in a business contextHelp SMEs to extend their marketing reachCreate new collaborative tourism products through clustering modelsAttract high-value consumers to wild, nature-rich destinations
Create memorable experiences for the consumerCreate a transnational cluster of ‘slow adventure’ ambassadorsDevelop an enduring ethos as part of a global movement to slow down journeys, experiences and tourism
Key Project Objectives
Slide3What is Slow Adventure?
Slide4www.saintproject.eu
Slide5http://saint.interreg-npa.eu
Slide6SAINT Project Facebook & Newsletter
Slide7Who is the end
user for this project?Who is the slow adventure consumer? What is the slow adventure product?How do we create a legacy?
Slide8SAINT regional case studies
Slide9SAINT regional case studies
Slide10SAINT regional case studies
Slide11SAINT – developing a transnational consumer-facing marketing campaign
#
slowadventuring
Slide12SAINT – slow adventuring Facebook
Slide13SAINT – slow adventuring
SAINT – slow adventuring
SAINT – slow adventuring
SAINT – slow adventure ambassadors
Slide17SAINT – slow adventure ambassadors
Slide18SAINT – slow adventure ambassadors
Slide19Trademarking Slow Adventure Logo
Slide20Thank you!
Slide21Slide22
Slow Adventure in Northern
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