1000 1115 Expert keynote panel Open innovative practices current research 1115 1230 Facilitated team formation selection of challenges 1230 1330 Lunch provided 1330 1500 Design Jam activities teams work on pitches ID: 648753
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Slide1
Welcome
0930 – 1000Introduction and Welcome from the Organisers1000 – 1115Expert keynote panel: Open innovative practices, current research1115 – 1230Facilitated team formation / selection of challenges1230 – 1330Lunch provided1330 – 1500Design Jam activities / teams work on pitchesDesign activities and help in developing & refining ideas. 1500 – 1600Pitch presentations
Open Innovation Design Jam / University of Glasgow / http://
CREATE.ac.uk
/openjam2016/Slide2
Challenges 1&2
In which the Innovator Does Not Own the InputSlide3Slide4Slide5
‘Upstream’ Open
Benefits:Production costs savings, incl R&DLower customer switching costsSpeed to market (credible promise)Efficiencies of scopeRisks:Acquisition and integration costsOngoing knowledge requirements and maintenance costsIncreased competition from other entrantsLegal risks of licence breachSlide6
Challenge 1:Slide7
What you Get
You have developed a drone to help study migrating birds, control poachers, take photography in forest density and monitor animals. You have improved upon an open drone (software and hardware) to be less noisy and not upset animals (as much as the original one). You have access to hardware documentation (schematic diagrams, designs, circuit or circuit board layouts, mechanical drawings, text, etc…)
You have access to the source code of the software
You can copy/modify/distribute the documentation and manufacture the hardware.Slide8
Licence Features
The technology is covered by two different licences:Software: General Public License (GPL) You have the the freedom to use the software for any purpose, the freedom to change the software, the freedom to share the software and the changes you make. When redistributing modified versions of the software you have to grant the same rights to the subsequent users (copyleft mechanism)Hardware Licence (CERN OHL) You are required to share the improvements when distributing the product. The documentation must accompany the hardware.
You have open access to the design files but so do all your competitorsSlide9
Challenge 2:Slide10
What you Get
Free and unrestricted use of Text and Images on Wikipedia (and Wikimedia Commons) accessible with MediaWiki API.More than 5,281,637 articles (English) +34 million media files in structured semantic dataset.Slide11
Licence Features
Creative Commons Attribution Share-Alike CC-BY-SA:You are free to Share and adapt (remix) the work for any purposeAttribution: Provide credit, link to licence and indicate changesShare Alike: Must distribute your changes under same licence conditions as original.Unrevocable, but future content can change.Wikimedia Commons files use various open licences & may not be compatible.** Wikimedia Foundation does not provide any warranty of copyright status.**Slide12
Challenges 3&4
In which the Innovator Openly Shares the OutputSlide13Slide14Slide15
‘Downstream’ Open
Benefits:Gains to reputation / generalised reciprocitySpecificity of complementary assets may benefit innovatorUser-led improvements may benefit revealing innovator.Risks:Competitors may benefit from openly revealed innovation‘Diffusion costs’ of opening /bounding the innovationLegal risk of breaching licence in futureSlide16
Challenge 3:Slide17
What you Have
A new printer that harnesses solar power to “tan” paper. environmental friendly technology Advantage - no need to buy ink. Also can run off solar! Drawbacks – currently does not print in colour, and quality is not as high as best laser printers.Patents on a method and device to print on regular paper using light. Know-how and trade secrets Partnership with a university lab £10M in venture fundingSlide18
Licence Features
Teams must choose: Whether to open all the patents on the technology or only a few. Pledges – ‘We will not not initiate patent lawsuits against anyone who wants to use our technology providing that you do not assert any patents against us’.
An open patent licence - As the licensor you grant the licensee
a non exclusive, worldwide, royalty-free
licence on your technology
to use, make, and sell
your technology. The only obligation of the licence is to grant you back any improvements that they make. (to you as well as to your other licensees). Slide19
Challenge 4:Slide20
What you Have
Copyright in text and images Trademark protection on game logos and namesLarge amount of brand goodwillLarge war chest but declining year-on year revenues.Slide21
Licence Features
Teams must choose:How much of their copyright protected assets to open.What licence parameters to useWhat to do about trademarks, which make up a large amount of assets.For example see the Wikimedia or Mozilla Trade Mark policy: https://www.mozilla.org/en-US/foundation/trademarks/policy/Slide22Slide23
What we are asking you to do
Design a Business Model which:Leverages the benefits of Openness (identify these).While minimising the risks and costs (identify these).Present it to the whole group in a 6-minute pitchSlide24
Judging Criteria
1) Imaginativeness / originalityNovelty of overall business model & specific product/service proposition. Team applies openness concepts imaginatively. 3) Technical detailDoes the pitch contain sufficient detail about the licensing parameters, business activities and technical specifications to be convincing?
2) Practicality
/ robustness
Is the business model sustainable and robust to competition
&
technological change? Are examples and evidence
used well?
4) Overall
pitch quality
Does the pitch presentation clearly present the idea, captivate the audience and impress?
Slide25
REsources
Using Wikimedia ContentCreative Commons ShareAlike 3.0Creative Commons FAQsMicrosoft Games ‘Fan’ LicenceWizards of the Coast OGLCERN Open Hardware LicenceTAPR Open Hardware LicenceGPL Software Licence