302 Understand business publications This website gives additional information http desktoppubaboutcomoddesignprinciplestpPrinciplesofDesignhtm Slide 1 Slide 2 Six Principles of Design ID: 624261
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Design Principles
3.02 Understand business publicationsThis website gives additional information: http://desktoppub.about.com/od/designprinciples/tp/Principles_of_Design.htm
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Six Principles of Design
Balance
Proximity/unity
Alignment
Repetition/consistency
Contrast
White spaceSlide3
Balance
Slide 3
Graphics
don’t overpower text
Page is not too heavy on one side or the
other
such as, putting matching text boxes at the top and bottom of a publicationSlide4
Slide 4
Proximity/UnityDistance between elements on a pageUsed to demonstrate a
relationship
or a lack of relationship between elements
such as, you must put captions (text) next to the related photographSlide5
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AlignmentJustification of elementsRelated items should be
justified
the same to
emphasize their relationship
to each other
such as, the text giving the location, date, time, and cost of an event are all CENTERED on a flyerSlide6
Slide 6
Repetition/ConsistencyConsistent pattern of font
and color schemes and graphic types
; repeated fonts, color schemes, or graphics
Specific font, size, and style for headings, subheadings, and body text.
Do
not
mix
photographic
images or digital and cartoon images on the same page.
Scheme
- a planned combination of elements, such as a combination of font styles and sizes Slide7
Repetition/Consistency (continued)
Scheme examples:In a publication:all the
Headings
are keyed in 14 pt. Arial font and
the
Body
is keyed in 12 pt. Times New Roman font
or
all the text
is in the same font type/style
The
graphics
that are used
all relate
to the topic of the publication
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Slide 8
Contrastthe use of color
and
size
to emphasize the most important elements on a page
for example:
Use
black font
on a
light pink colored
page
Use
white font
on
black paper
Use
light gray
on
dark blueSlide9
Slide 9
White SpaceWhite space is: blank or negative space on a page
Used to give the reader’s eyes a break
Used to focus the reader’s attention on important details
White Space does
not
have to be white
Examples of White Space:
Using
wide margins
to create white space
An example of
poor use of white space
: putting text boxes in the
margins
of a publication