NORTHWEST GEORGIA REGION Key Technology and Supply Chain Analysis IMCP Summit October 30 2014 Georgia Tech Enterprise Innovation Institute with The Northwest Georgia Regional Commission Image Kathy LohrNPR ID: 172283
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INVESTING IN MANUFACTURING COMMUNITIES PARTNERSHIP (IMCP)NORTHWEST GEORGIA REGIONKey Technology and Supply Chain AnalysisIMCP SummitOctober 30, 2014
Georgia Tech Enterprise Innovation Institute withThe Northwest Georgia Regional Commission
Image: Kathy Lohr/NPR
Image: Shaw Industries
Image: www.mmn.comSlide2
OverviewAbout Northwest GeorgiaKTS: What Is “Floor Covering”?
History of the Floor Covering Industry in DaltonInnovation and the Future of Floor Covering
Image:
FloorTekSlide3
863,217 pop. (15 counties)9.5% Latino (Whitfield County 32% Latino)75% high school graduation rate1,107 manufacturing firms, 60k manufacturing workers (25% of regional employment)
WHITFIELD
Northwest Georgia: Fast Facts
Dalton, GA (industry locus)Slide4
32,801
employees (2012
)
47% of the U.S. exports of carpets and other textile floor coverings originate in Georgia80% of US carpet and rug market
Multiple large and medium-sized players
13.6% of total employment in Northwest Georgia (2012)
Floorcovering Industry ProfileSlide5
The NWGA region
has an
established advantage
in floor covering
Right ingredients for
growth
in manufacturing
and
the
industry
Stagnant clusters
can be accelerated
Best practices
RESULTS
!
Collaboration
between university/technical colleges and
industry
Industry-specific
degree
programs
Co-location
of equipment/R&D/entrepreneurs/growing
companies
State support
Advanced Manufacturing Strategy (Sept.2013 – Sept. 2014)
Key Findings for Implementation (September 2014 – Present)
IMCP Phase 1 Highlights Slide6
KTS: What is Floor Covering? Slide7
KTS: What is Floor Covering? Slide8
YearEvent1791First woven carpet mill in PhiladelphiaEarly 1900sDalton’s Catherine Evans Whitener developed tufting for bedspreads
Early 1930sCottage industries around Dalton for hand tufting for bedspreadsLate 1930sFirst mechanized tufting machine (chenille)
194199% bedspreads machine tufted
1940s-1970Bedspread alley from Dalton to Cartersville1950s
Use of man-made fibersShift to carpetsJ&T Industries founded (a merger of UGA-GT graduates)1963
Over $1 billion of carpet and rug products sold. Mohawk Carpet Mills moves to Georgia (acquired Aladdin, others)1967-68
Shaw acquired Philadelphia Carpet Company, Star Finishing (sold to Berkshire Hathaway in 2001)1970sPlain tufted carpet shifted to sculpted carpet1978Beaulieu founded (Belgium acquisition of bankrupt Barwick Carpets)
Source: Carpet and Rug Institute, selected company websites
History of the Floor Covering ClusterSlide9
Origins in Manual Tufting…
History of the Floor Covering Cluster
Photo Courtesy of the New Georgia EncyclopediaSlide10
History of the Floor Covering Cluster
Mechanized Tufting Process of Yesterday…
Photos Courtesy of the New Georgia Encyclopedia and Shaw IndustriesSlide11
History of the Floor Covering Cluster
Modern Textile Manufacturing
Photo Courtesy of NPRSlide12
History of the Floor Covering Cluster
Modern Textile ManufacturingSlide13
History of the Floor Covering Cluster
Industry Diversification…
Modular Carpet Tile
Luxury Vinyl Tile
Laminate
CeramicSlide14
“When you are being asked to make the business case for sustainability - perhaps ask them to make the business case for being un-sustainable.”- Ray Anderson, Founder and Chairman Interface Flooring
Innovation in the IndustrySlide15
Floor Covering Cluster SWOTStrengthsRapid response to new markets, products, and economic trendsAdequate access to capital, low debt, local contractionWeaknessesSkilled labor shortageLack of research institution connectionSome lack of state recognition/support (an “it will always be there” mentality)OpportunitiesCreation of an innovation-driven regional culture (i.e.,
startups, entrepreneurs)Up-training/re-training of ready workforce that “knows” the industryThreatsCompetitiveness more than sharing among the major players; increased global competitionConsolidation rather than
entrepreneurship Lack of STEM education and recognition of manufacturing as a viable career choiceSlide16
Ideas for the Future
S-FLOR
(IMCP)Slide17
IMCP PartnersSlide18
IMCP Partners – Research + Education PartnersSlide19
Northwest Georgia Workforce Investment Board
IMCP Partners –
Public Sector PartnersSlide20
IMCP Partners –
Industry Partners
(Manufacturers + Suppliers)Slide21
IMCP Partners
–
Industry Associations + Other PartnersSlide22
Thank You!Questions?Leigh Hopkins, AICPProject Manager404-894-0933
leigh.hopkins@innovate.gatech.eduNorthwest Georgia Advanced Manufacturing Strategy page:http://www.nwgrc.org/category/northwest-georgia-regional-manufacturing-strategy
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