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Once Once

Once - PowerPoint Presentation

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Once - PPT Presentation

a theatre always a theatre How to evaluate whether theatre use is still right for your building Rebecca Morland Theatres Adviser The Theatres Trust The Theatres Trust The National ID: 543966

theatres theatre trust risk theatre theatres risk trust lack building grade buildings image chester small audience centre librarytheatres amp

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Slide1

Once a theatre, always a theatre?How to evaluate whether theatre use is still right for your building Rebecca MorlandTheatres AdviserThe Theatres TrustSlide2

The Theatres TrustThe National Advisory Body for TheatreThe Theatres Trust Act 1976The Theatres (Scotland) Act 1978

Promote

the better protection of theatresSlide3

Four Service areasPlanningStatutory consulteeGrantsFor capital projectsTheatres At RiskchampionAdvice

On theatre buildingsSlide4

Our resourcesResource Centre and Library

Theatres Database and Image Library

Theatres Magazine News Digest

Annual Conference

Publications and ReportsSlide5

Theatres MagazineSlide6

Finborough Theatre, LondonRB of Kensington and ChelseaListing: UnlistedBuilt: 1866 (Theatre conversion in 1980)Seating: 50

Theatre

PubProposed UnitsSlide7

Building a fund to provide financial support to theatres in need. Our Small Grants Scheme was launched in 2012 thanks to the generous support of the Andrew Lloyd Webber Foundation and Judy Craymer MBE. The Trust’s Small Grants Scheme helps theatres in need and at risk address urgent building repairs, improve their operational viability, introduce environmental improvements, and enhance physical access.Slide8

Fifth round recipients Blackpool Grand TheatrePlayers Theatre Thame Trinity Tunbridge WellsShanklin Theatre Isle of WightTheatre Royal Stratford East LondonSlide9
Slide10

Theatre Buildings at Risk Register 2014Press LaunchSlide11

Assessing risks and valuePublished annually, the Theatre Buildings at Risk Register profiles theatres at risk.It includes theatres under threat of demolition and redevelopment, theatres that lie abandoned, neglected and decaying and theatres in use at risk of closure.It assesses physical risks to theatre buildings alongside theatres star qualities and their community valueSlide12

Brighton Hippodrome, Grade II*, Risk Value 9 Image: The Theatres TrustSlide13

Plymouth Palace, Grade II*, Risk Value 9 Image: The Theatres TrustSlide14

Victoria Theatre, Salford, Grade II, Risk Value 9 Image: Ian GrundySlide15

WORKSHOP PROGRAMME

Heritage

FundraisingCapital projectMaintenanceProject DeliveryPlanning

Theatre Maintenance

15Slide16

Slide17

The Future?Slide18
Slide19

We believe that xxxx will be more successful than the Birmingham Hippodrome

 

We believe it is possible to grow visitors at

xxxx

beyond its current level of 60,000 per year.Slide20

Business Plan pitfalls

Lack of evidence to back up assertions/ambitions

Lack of research on comparator projects

Lack of progression through period of plan

Lack of supporting budgetsSlide21

Product What is going to take place on stage?Amateur ?Professional?

Theatre?

Musicals?Music?Comedy?How do you attract and develop the right programme?

On

what terms?Slide22

Other activitiesCommunity eventsYouth/educationWhat (if anything) will they earn?Quality control?Slide23

The marketWho is going to make up your audience?Know your catchment area demographics

Info from Council - regeneration/tourism

Audience development agenciesAcornTransport to/from venueParkingCompeting attractionsSlide24

AcornAcorn segments postcodes and neighbourhoods into 6 Categories, 18 Groups and 62 types, three of which are not private households. By analysing significant social factors and population behaviour, it provides precise information and in-depth understanding of the different types of people.http://acorn.caci.co.ukhttp://www.theaudienceagency.orgSlide25

Other sources of incomeBar/sweets & icesCan calculate likely take-up based on audience nos. and income Using fixed profit percentageRestaurantHard to make money from a food offer unless positioned for day tradeConferences & Room hireNeed infrastructure and to be in right placeSponsorshipBe realistic not optimistic: amounts likely to be smallSlide26

Creative use of theatre“Sweating the asset”Slide27

Shared use of buildingNew Cultural Centre, Chester

Cheshire West and Chester Council

Decision: ApprovedListed Grade IISeating: 800/ 150Applicant: Cheshire West and Chester CouncilArchitect: BennettsTTT Advice: ApprovalSlide28

Long term tenantsSlide29

CollaborationThe Broad ChareLive Theatre, Newcastle and 21 Hospitality Group

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