A Return on Investment Kirk Skoglund Northwest Missouri State University Northwest Talent Development Center kskognwmissouriedu Outline Overview of Northwest and SI Program Goal Background Research ID: 526686
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Slide1
SI Programs & Retention:
A Return on Investment
Kirk Skoglund
Northwest Missouri State
University (Northwest)
Talent Development Center
kskog@nwmissouri.eduSlide2
Outline
Overview of Northwest and SI Program
Goal
Background Research
Return on Investment
Process with an Example
Gain from Investment
Cost of Investment
QuestionsSlide3
About Northwest
Four year public university
6,800 students
SI Program
Approximately 30 years old
23 SI leaders
3 SI Mentors
1 Graduate Assistant
Need for ExpansionSlide4
Goal
Walk through a method of calculating a return on investment for an SI program, particularly expanding an SI program
Why is this important?
Increasing Accountability in Higher Education
Performance Funding from the State
Competition for Funding within the university Slide5
Research
SI positively influences retention (Ramirez, 1997; Blanc, DeBuhr,
& Martin,1983
; Kochenour et al., 1997; Etter, Burmeister, & Elder, 2001; Bowles, McCoy, & Bates, 2008)
Congos (2001) shows a model of generating revenue with SI by looking at the recruitment
costs
v. retaining students.
Academic Success Coaching Program at Northwest
Northwest Research
Fall to Fall
retention
of Freshmen
that used SI
Freshmen with less than a 3.5 High School Grade Point Average retained at approximately 20% higher if they attended SI sessions versus their non-attending peersSlide6
Return on Investment
“Return on investment is a management tool that systematically measures both past performance and future investment decisions” (Rachlin, 1997
).
I
nvestopediaSlide7
Gain from Investment
Tuition (or Fees)
Items to Consider
Retention
impact
Average enrolled hours
Duplication of students
In-state v. out-of-state tuition
Scholarships and discountingSlide8
Retention Impact
Example at NorthwestSlide9
Assumptions for Tuition
Example at Northwest
75% in-state, 25% out-of-state figures are rounded down
90% Sophomore-Junior retention and 97% Junior-Senior retention. All figures are rounded down.
Assumes discount rate of 17% in tuition
costs through scholarships, etc.
Assumes SI
impact for only fall term, but costs are associated with both terms
Retention research found approximately 50% of FR in an SI course had less than 3.5 HS GPA
Assumes no impact on
Freshmen
with HS GPA of 3.5 or greater
Assumes
a normal load is 27
credit hours per year
Assumes
no increase in tuition
and
fees;
Slide10
Tuition Calculation
Example at NorthwestSlide11
Cost of the Investment
Items
to consider
Costs of SI leaders
Costs of staff or additional staff
Office expenses (copies, supplies, training costs, professional development, technology, etc.)Slide12
Cost of Investment
Example at NorthwestSlide13
Calculating the Return on InvestmentSlide14
Return on Investment
Example at NorthwestSlide15
Questions?Slide16
For access to templates and other documents please email requests to:
kskog@nwmissouri.edu
Slide17
References
Blanc, R.A, DeBuhr, L.E., & Martin, D. C. (1983). Breaking the attrition cycle: The effects of Supplemental Instruction on undergraduate performance and attrition. The Journal of Higher Education, 54(1), 80-90.
Bowles, T. J., McCoy, A. C., & Bates, S. (2008). The effect of Supplemental Instruction on timely graduation.
College Student Journal, 42
(3), 853-859.
Congos, D. (2001). How supplemental instruction (SI) generates revenue for colleges and universities.
Journal of College Student Retention: Research, Theory & Practice
,
3
(3), 301-309.
Etter, E. R., Burmeister, S. L., & Elder, R. J. (2001). Improving student performance and retention via supplemental instruction.
Journal of Accounting Education, 18
(4), 355-368.
Kochenour, E.O., Jolley, D.S., Kaup, J.G., Patrick, D.L., Roach, K. D., & Wenzler, L. A. (1997). Supplemental Instruction: An effective component of student affairs programming.
Journal of College Student Development, 38
(6), 577-586.
Rachlin, R. (1997).
Return on investment manual: Tools and applications for managing financial results
. ME Sharpe.
Ramirez, G. M. (1997). Supplemental Instruction: The long-term impact.
Journal of Developmental Education, 21
(1), 2-10.