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Standardisation vs. adaptation of the marketing mix in foreign markets Standardisation vs. adaptation of the marketing mix in foreign markets

Standardisation vs. adaptation of the marketing mix in foreign markets - PDF document

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Uploaded On 2015-10-31

Standardisation vs. adaptation of the marketing mix in foreign markets - PPT Presentation

revenues are Reduced costs imply higher margin Figure 1 illustrates their view of PUV and Table 1 Contextual factors and influence on standardization Birnik and Bowman 2007311 Stronger evidenc ID: 178799

revenues are. Reduced costs imply

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