of Havells Sylvania ID: 843554
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1 warehouse on two acres of land, strategi
warehouse on two acres of land, strategic expansion plans that cater to new business segments, and the development of a three-storey ofÞce complex, await on of Havells SylvaniaÕs products in 2010, and an OEM Partner of Philips Malaysia Sendirian Berhad. This year, the company acquired a new warehouse in Rawang, and has expanded its reach to encompass a network of 40 Co-brand stores and 800 authorised dealers nationwide. PRODUCTYivaÕs product offerings focus on two categories of LED and Conventional down lights, Vertical and Horizontal. The expectation is that these lights will ultimately replace conventional ßuorescent tubes, with the emphasis being placed on maximising lumen (brightness), without sacriÞcing the value of aesthetic design. Innovative products donÕt have to be complicated; Yiva strives to provide products that are simple and make sense. One of its signature products is the premium series LED Downlight, powered by Philips LED. Newly designed and launched packaging also improves the productÕs visibility and provides more information for consumers. YETPlus has added to its product portfolio even further by offering outdoor garden lighting
2 that includes bollards, wall lights, st
that includes bollards, wall lights, step lights, flood lamps, and a halogen spotlight series. RECENT DEVELOPMENTS Yiva recently entered a partnership agreement with Philips OEM increasing its product offerings to include YETPlus EcoBright and Quadbright LED Downlights, powered by Philips LED. Supported by the acquisition of a new 60,000 sqft warehouse on two acres of land, strategic expansion plans that cater to new business segments, and the development of a three-storey ofÞce complex, await on the companyÕs horizon.In the interim, a recent initiative included allocating a section of its shop for conversion to a mini showroom. This facility now offers an additional avenue for the company to focus attention on its customer centric services. PROMOTIONYiva began participating in its Þrst consumer exhibitions and roadshows in 2011 to expand awareness and increase its brand recognition. In the same year, it launched an Employee Relationship Team to focus on building a culture of team work within its workforce. This committee is responsible for organising monthly engagement activities that include everything from bowling competitions and movies, to birthda