Consumer Tech Ad Type Desktop Mobile amp Tablet Video Flight 100319 010320 Objective Drive site visitations and memberships for a cyber security software Strategy Tremor Video effectively reached the brands target audience with 15 amp 30 second videos through custom t ID: 1015810
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1. Campaign DetailsVertical: Consumer TechAd Type: Desktop, Mobile & Tablet VideoFlight: 10/03/19 - 01/03/20ObjectiveDrive site visitations and memberships for a cyber security software. StrategyTremor Video effectively reached the brand’s target audience with 15 & 30 second videos through custom targeted audiences based on demographics, interests & lifestyles, and behaviors. Tremor Video Helps Security Software Brand Drive Incremental Sales Through Targeted Video 1Determined by an Acxiom study that compared viewers exposed to the campaign and a control group not exposed to the campaign2.8%Average Response Rate$200K+Income Households Showed Highest Response Rate▲$1.9MLift in Incremental Registration▲72%Average Lift in Incremental Responses349%Below Coal CPA2 Results12Determined by DCM data