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Nielsen Catalina Solutions Nielsen Catalina Solutions

Nielsen Catalina Solutions - PowerPoint Presentation

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Uploaded On 2017-05-20

Nielsen Catalina Solutions - PPT Presentation

Sales Effect Measurement COMMITMENT TO PRIVACY All data is commingled mixed together at the household level No retailer is ever isolated No PII Personally Identifiable Information is ID: 550287

brand sales exposed campaign sales brand campaign exposed total incremental households dollar impact purchase period buyers buying difference average xxx household effect

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