PDF-(EBOOK)-Design for the Mind Seven Psychological Principles of Persuasive Design

SummaryDesign for the Mind Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans Author Victor Yocco a researcher on psychology and communication introduces the most immediately relevant and applicable psychological concepts breaks down each theory into easilydigested principles then shows how they can be used to inform better designPurchase of the print book includes a free eBook in PDF Kindle and ePub formats from Manning PublicationsAbout the TechnologyDesigners and design team members need to think about more than just aesthetics How do you handle short attention spans How does your design encourage users to engage browse or buy Fortunately there are psychological principles that you can use in your design to anticipate and benefit from how humans think behave and reactAbout the BookDesign for the Mind Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate natural responses as humans and to apply the same principles to your own designs This approachable book introduces the psychological principles deconstructs each into easily digestible concepts and then shows how you can apply them The idea is to deepen your understanding of why people react in the ways they do After reading the book youll be ready to make your work more psychologically friendly engaging and persuasiveWhats InsideMaking design persuasiveEncouraging visitors to take actionCreating enduring messagesMeeting the needs of both engaged and disengaged visitorsBecoming a strategic influencerApplying theory with case studies and realworld examplesAbout the ReaderThis book is for web and UX designers and developers as well as anyone involved in customerfacing digital productsAbout the AuthorVictor Yocco PhD is a research director at a Philadelphiabased digital design firm He received his PhD from The Ohio State University where his research focused on psychology and communication in informal learning settings Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology He can be found at wwwvictoryoccocom or victoryocco on TwitterTable of ContentsPART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGNMeeting users needs including psychology in designPART 2 WHY DO FOLKS ACT LIKE THAT PRINCIPLES OF BEHAVIORDesigning for regular use addressing planned behaviorRisky decisions and mental shortcutsMotivation ability and triggerboomPART 3 PRINCIPLES OF INFLUENCE AND PERSUASION NOT AS EVIL AS YOUD THINKInfluence getting people to like and use your designUsing family friends and social networks to influence usersIts not what you say its how you say itPersuasion the deadliest artPART 4 USER EXPERIENCE DESIGN PUTTING IT ALL TOGETHERCase study KidTech Design Cos Good Choice appThe next step getting up and running. Devices: Looking at THREE of the devices that advertisers use to sell . their products.. Slogans. Facts/Statistics. 8 out of 10 owners said their cats preferred it…. 98% of people asked said they liked it… . Evidence of planning and revision. . You get up to 5 marks for - . Evidence . of planning and revision. . What does this look like?. What is evidence of planning and revision?. Analysis of the ways in which the . Exam Outline . 3 hours . 40 Multiple Choice. Questions. Persuasive Writing Piece. Reading. Response Piece. Reading Time. . Study Notes. 11/18/15. Aim. : . Can I write an effective Persuasive Essay?. Do Now: . Take out your binder & a pencil. Discussion. Persuasive Writing. Write opinion pieces on topics or texts, supporting a point of view with reasons and information.. Deliver Persuasive Presentations that:. establish and develop a logical and controlled argument;. . include relevant evidence, differentiating between evidence and opinion to support a position and to address counter-arguments or listener bias;. Topic. any . issue that is debatable. Audience. y. our reader; the target of your communication. Purpose. to . persuade a . reader to adopt a certain point of view or to take a particular action. .. : . Why do we write persuasive . essays? . How difficult is it to . convince someone to act a certain way or do something? . . Are there specific techniques that are helpful in persuasion? . What is the difference between persuasion and argument?. Persuasive Word Choice. Expert Testimony. . Expository vs. Persuasive Writing. Expository Writing. . Writing to Explain. Uses specific words and phrases that help the reader understand ideas.. Shows care about the topic with voice and language appropriate for the audience.. How to complete a persuasive writing!. Persuasive Writing. PROMPT: . . Saraland’s mayor is thinking about allowing families to have any type of animal as a house pet and grant them permission to roam the streets and other public places. He wants to see if this new freedom makes our city a happier place. Do you agree or disagree with this privilege? Write a persuasive letter to the Saraland City Council stating your opinion and explaining why you feel this way. Use what you have learned in science about animals and their variety of adaptations and behaviors to give convincing reasons and/or specific examples.. How to express an opinion, support it with evidence, and convey these thoughts using an intentional writing voice are skills urgently needed in writing instruction.” (. Caine. , 2008. ).  . What is Persuasive Writing?. Simple & Complex. Descriptive Text. A descriptive text is a text that wants you to . picture. . what they are describing:. A novel might want you to . imagine. the characters and see them in your mind.. This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology PERSUASIVE 2019 held in Limassol Cyprus in April 2019.The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections Terminologies and methodologies self-monitoring and reflection systems development process drones and automotives ethical and legal aspects special application domains motivation and goal setting personality age and gender social support user types and tailoring. Most likely, you will have written a persuasive essay as part of your folio at N5. This will have been on a topic of your (or your teacher’s…) choice, based on an interest you have. Your Higher persuasive essay must be:.