Search Engine Optimisation The Meme Search Engine Optimisation The What The process of optimizing a website as well as all the content on that website so it will appear in prominent positions in the organic results of search engines SEO requires an understanding of how search e ID: 781793
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Slide1
WTF is SEO?
Workshop & Training
Slide2Search Engine Optimisation – The Meme
Slide3Search Engine Optimisation – The What
“The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing” - Source Search Engine Journal
Slide4Search Engine Optimisation – An Overview
TECHNICAL – Speed, Performance, Site structure, User-Friendly, Mobile Friendly, Google Analytics & Search ConsoleON PAGE – Meta Titles, Meta Descriptions, Keywords & Phrases, Content, Internal LinksEXTERNAL – Link Building, Guest Blogging, Social Media, Influencer Marketing, Brand Awareness
Slide5Search Engine Optimisation – Technical
Speed - sites that take longer than 3 seconds to load lose trafficWhat is a sitemap? How to submit a sitemap to GoogleMobile Page Speed – Google is preferencing sites with faster mobile speedsGoogle Analytics & Search Console – discover who is visiting your site and how they found you
Slide6Search Engine Optimisation – On Page
Keywords & Phrases – what are your potential clients looking for? Does your site solve a problem, answer a question or fill a need? Does the content on your site reflect those questions?Meta Titles & Descriptions – Information telling Google what your site is about & used in SERPS (search engine results pages)
Slide7Search Engine Optimisation – On Page
Slide8Search Engine Optimisation – On Page
Content – Google can now understand the meaning or ‘intent’ of your textHeaders – H1 for the main keyword, term or phrase, H2 to H6 for supporting synonyms, body text for your contentInternal Links – anchor links within your content linking to other content in your site E.A.T. – Expertise, Authority, Trustworthiness
Slide9Search Engine Optimisation – External
Link Building – getting links from other sites to your pages & content. E.A.T. applies and gives ‘weight’ to each linkGuest Blogging – a great way to build your own authority as well as include links within the blog to related contents or products on your siteInfluencer Marketing, Branding & Social Media
Slide10Search Engine Optimisation – Next Steps
Clearly define the purpose of each page on your websiteMaximise each page for the keywords, phrases or ‘intent’Improve site performanceWork on a link-building strategy including guest-blogging posts