Kell y Carew MMMMmmm Ice cream MMMMmmm Ice cream Which looks more tempting 1 2 MMMMMMMMMMMMMMM Ice Cream Which looks more tempting 1 2 What is contrast EffecT ID: 175005
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Slide1
Contrast Effect
Kell
y
CarewSlide2
MMMMmmm Ice cream!Slide3
MMMMmmm
Ice cream!Slide4
Which looks more tempting?
1
2Slide5
MMMMMMMMMMMMMMM
Ice Cream!!!!!!!!!!Slide6
Which looks more tempting?
1
2Slide7
What is contrast EffecT
?
Object appears better or worse depending on what it is compared to
All
judgments are relative
Individuals use relevant information to make judgments
availability heuristic Slide8
Example of Contrast effect
World’s tallest man: 7.9 Ft
meets
World’s shortest man: 2.4 ftSlide9
Inspiration…
Study mentioned in Aronson by Douglas
Kenrick
and Sara
Gutierres
Asked males in dorm to rate attractiveness of a potential “blind date” for friend
Some
men watching Charlie’s Angels
Others
were not
Those
watching rated the average female as less attractive than those not watching Slide10
Methods
8
girls
4- shown picture of average man
4- shown picture of
hotties
then average man
Both groups answered survey…Slide11
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
How attractive is this man?
Unattractive Average Very Attractive
How likely would you be to go on a date with this man?
Not likely Ehh Very Likely
How important are looks when dating a man?
Not at all Moderately Very Slide12
Male in questionSlide13
Hotties used as a point of comparisonSlide14
How attractive is this
man?
Hotties
: 3,3,6, 6 Just man: 3,7,7,8,
Average
: 4. 75
Average: 6.25
How likely would you be to date this man
?
Hotties
: 1, 3,5, 6 Just man:
1,2,5,
Average
: 3.75
Average: 4
How important are looks when dating
?
Hotties
: 6,8,8,10 Just man: 4,6,8,8,
Average
: 8
Average: 6.5
Result
sSlide15
F
or the most part contrast did have an effect, male alone was rated
higher
Problems
:
It
was hard to find a male that had a similar body type and pose-but was unattractive
The
man in question may have been perceived as being unattractive because of his facial expression
Girls
had a different view of physical attractiveness
Girls
have a varied opinion of how important looks are
DiscussionSlide16Slide17
The
End