Custom Website Designs That Convert More Visitors Into Cust

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Custom Website Designs That Convert More Visitors Into Cust




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Presentations text content in Custom Website Designs That Convert More Visitors Into Cust

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Custom Website Designs That Convert More Visitors Into CustomersSearch Engine OptimizationWebsite Content Creation, Pages, Blogs, White PapersWebsite A-B Split TestingNewsletter Design & ManagementLogo Design, Email Signatures & Branding GuidelinesSocial Media Strategy & ImplementationBusiness Photography including Google 360 Virtual Tours

What We Do

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How many of you have a company blog?Do you use WordPress?How often do you post?Do you post on a schedule?Who writes your posts?Do you track results?

Questions For You

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1- Find The Right Keywords

- Find out what keywords are being used by people searching online.2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention.3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.

SEO Basics

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Identify Keywords

Think Like A CustomerCheck Out CompetitionGoogle Keyword ToolHow Many Competitors? search allintitle: keyword

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Google Keyword Tool Example

https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues

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Keyword Competitor Check

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Places To Use Keywords On Your Blog

Blog Titles & Descriptions

Blog Content – about 2%

Image Names & Alt Text Tags

Blog Categories

Links To Your Posts

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Blog Post Blueprint

Lets Do One Together

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Measuring Results

Google Analytics, Statcounter, Clicky

Number of Visitors, Keyword Searches, Websites

C

ame From and Bounce Rates

SEO Book Toolbar - Rankchecker

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SOCIAL MEDIA

Sharing

Y

our Blog Posts

O

n

Social

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Announce Blog Posts Differently Across Social Media Channels

Don’t post the same message across all of your social media channels.

Think of Your social media channels as news stations. The

facts

of the story (your blog post) are the

same

, but your

headlines

(what draws readers in) are

different

.

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Facebook

Same article, different post.

Twitter

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Same article, different post…

Google+

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Your audience might have missed your blog post the first time. Lonely Planet Example:

Announce Posts More Than Once

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If your company has a newsletter, be sure to include a link to your blog in your newsletter.“Read more tips on our blog” “Visit our blog for more articles and tips”“Top 3 blog posts of the month”

Promoting Your Blog In Newsletters

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Plan ahead: Create an editorial calendar

What to include in an

editorial calendar

for blogging:

Topic, details, keywords, audience, call-to-action and pictures/visual.

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Resources

http://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet

/

http

://www.bigideaswriting.com/seo-copywriters-checklist-for-writing-an-seo-blog-post

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http://www.designandpromote.com/what-is-the-best-keyword-density-for-seo

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http://www.designandpromote.com/how-to-write-a-perfect-blog-post-for-seo

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http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-a-businss/

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Free Monthly Educational Seminarshttp://designandpromote.eventbrite.com/Bruce Jones – Erica PaczkowskiDesign & Promotewww.DesignAndPromote.com 630-995-7109bruce@designandpromote.com1952 McDowell Rd Suite 100 Naperville IL 60563

Learn More

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