Presentations text content in Custom Website Designs That Convert More Visitors Into Cust
Slide1Slide2Slide3Facebook
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Custom Website Designs That Convert More Visitors Into CustomersSearch Engine OptimizationWebsite Content Creation, Pages, Blogs, White PapersWebsite A-B Split TestingNewsletter Design & ManagementLogo Design, Email Signatures & Branding GuidelinesSocial Media Strategy & ImplementationBusiness Photography including Google 360 Virtual Tours
What We Do
Slide4Slide5How many of you have a company blog?Do you use WordPress?How often do you post?Do you post on a schedule?Who writes your posts?Do you track results?
Questions For You
Slide6Slide7Slide8Slide9Slide10Slide11Slide121- Find The Right Keywords
- Find out what keywords are being used by people searching online.2- Use Those Keywords On Your Website And Blog – You can’t be #1 for something you don’t even mention.3- Get Backlinks - Get links to your website from other credible relative websites, these are like votes in Google’s eyes.
SEO Basics
Slide13Identify Keywords
Think Like A CustomerCheck Out CompetitionGoogle Keyword ToolHow Many Competitors? search allintitle: keyword
Slide14Google Keyword Tool Example
https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues
Slide15Keyword Competitor Check
Slide16Places To Use Keywords On Your Blog
Blog Titles & Descriptions
Blog Content – about 2%
Image Names & Alt Text Tags
Blog Categories
Links To Your Posts
Slide17Blog Post Blueprint
Lets Do One Together
Slide18Measuring Results
Google Analytics, Statcounter, Clicky
Number of Visitors, Keyword Searches, Websites
C
ame From and Bounce Rates
SEO Book Toolbar - Rankchecker
Slide19Slide20SOCIAL MEDIA
Sharing
Y
our Blog Posts
O
n
Social
Slide21Announce Blog Posts Differently Across Social Media Channels
Don’t post the same message across all of your social media channels.
Think of Your social media channels as news stations. The
facts
of the story (your blog post) are the
same
, but your
headlines
(what draws readers in) are
different
.
Slide22Same article, different post.
Same article, different post…
Google+
Slide24Your audience might have missed your blog post the first time. Lonely Planet Example:
Announce Posts More Than Once
Slide25If your company has a newsletter, be sure to include a link to your blog in your newsletter.“Read more tips on our blog” “Visit our blog for more articles and tips”“Top 3 blog posts of the month”
Promoting Your Blog In Newsletters
Slide26Plan ahead: Create an editorial calendar
What to include in an
editorial calendar
for blogging:
Topic, details, keywords, audience, call-to-action and pictures/visual.
Slide27Resources
http://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet
/
http
://www.bigideaswriting.com/seo-copywriters-checklist-for-writing-an-seo-blog-post
/
http://www.designandpromote.com/what-is-the-best-keyword-density-for-seo
/
http://www.designandpromote.com/how-to-write-a-perfect-blog-post-for-seo
/
http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-a-businss/
Slide28Free Monthly Educational Seminarshttp://designandpromote.eventbrite.com/Bruce Jones – Erica PaczkowskiDesign & Promotewww.DesignAndPromote.com 630-995-7109bruce@designandpromote.com1952 McDowell Rd Suite 100 Naperville IL 60563
Learn More
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Custom Website Designs That Convert More Visitors Into Cust
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