Lesson 6 New Ways of Life Learning Objectives Explain how technology new types of stores and marketing changed Americans standard of living Analyze mass culture and education in the late 1800s ID: 613476
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Slide1
Industry and Immigration (1865-1914)
Lesson 6
New Ways of LifeSlide2
Learning Objectives
Explain how technology, new types of stores, and marketing changed Americans' standard of living.
Analyze mass culture and education in the late 1800s.
Describe new popular cultural movements in the late 1800s.
Industry and Immigration (1865-1914)
Lesson 6
New Ways of LifeSlide3
Key Terms
Mark Twain
Gilded Age
conspicuous consumerism
mass culture
Joseph Pulitzer
William Randolph Hearst
Horatio Alger
Tin Pan Alley
vaudeville
Industry and Immigration (1865-1914)
Lesson 6
New Ways of LifeSlide4
Free Enterprise Improves Life
Novelist Mark Twain satirized American life in his 1873 novel, The Gilded Age. He depicted American society as gilded, or having a rotten core covered with gold paint. Most Americans were not as cynical. The dizzying array of things to do and buy convinced the growing middle class that modern America was in a true golden age.Slide5
Free Enterprise Improves Life
New Ways of Shopping
Technology and Free Enterprise Lead to Higher Standards of LivingSlide6
Free Enterprise Improves Life
Once the bicycle was mass-produced, it became a popular mode of transportation for people who lived in the city.Slide7
A Mass Culture Develops
One of the effects of the spread of transportation, communication, and advertising was that Americans all across the country became more and more alike in their consumption patterns. Rich and poor could wear the same clothing styles, although the quality of that clothing varied. Household gadgets, toys, and food preferences were often the same from house to house. This phenomenon is known as mass culture.Slide8
A Mass Culture Develops
The Newspaper Industry Expands
The Arts Reflect the Characteristics and Issues of the Times
The Growth of Public SchoolsSlide9
A Mass Culture Develops
Joseph Pulitzer's Evening World enjoyed a large readership.Slide10
A Mass Culture Develops
The rise in literacy rates corresponded to increased attendance in public schools. Analyze Graphs What factors contributed to rising school enrollment rates?Slide11
A Boom in Popular Entertainment
Urban areas with thousands of people became centers for new types of entertainment in the Gilded Age. Clubs, music halls, and sports venues attracted large crowds with time and money to spend. The middle class began to take vacations at this time, while the working classes looked for opportunities to escape from the busy city, even if just for a day.Slide12
A Boom in Popular Entertainment
Amusement Parks Attract City Dwellers
Audiences Flock to Outdoor Events
New Forms of Urban Entertainment
Organized Sports Attract New FansSlide13
A Boom in Popular Entertainment
Amusement parks attracted large crowds. Compare How do you think today's amusement parks compare to those of the Gilded Age?Slide14
Quiz: Free Enterprise Improves Life
New technologies such as the carpet sweeper and telephone are
A. examples of the way in which innovation improved standards of living.
B. inventions that only the wealthy were able to afford.
C. examples of business models that didn't meet consumer needs.
D. inventions that did little to stimulate growth in other industries.Slide15
Quiz: A Mass Culture Develops
The ideas addressed by writers such as Horatio Alger and Edith Wharton show that literature oftentimes
A. was written for the educated upper classes.
B. was difficult to teach in public schools.
C. was a reflection of the realities of life.
D. was out of touch with American values.Slide16
Quiz: A Boom in Popular Entertainment
What kind of entertainment did Chautauqua tents eventually provide?
A. events with baseball games
B. events similar to vaudeville acts
C. events with a religious theme
D. events including roller-coasters