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Mobile Rewards Clipper VTA Hack My Ride Mobile Rewards Clipper VTA Hack My Ride

Mobile Rewards Clipper VTA Hack My Ride - PowerPoint Presentation

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Uploaded On 2018-12-04

Mobile Rewards Clipper VTA Hack My Ride - PPT Presentation

Wolfram Schneider John Mock Renee McLaughlin for Benefits for User Smartphone management of the Clipper card One less plastic card in wallet Prevent searching for misplaced or lost plastic clipper card ID: 735445

clipper vta train businesses vta clipper businesses train transportation coupons card pay validation auto local downtown tracking user options event bus notification

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Presentation Transcript

Slide1

Mobile Rewards Clipper

VTA Hack My RideWolfram Schneider ~ John Mock ~ Renee McLaughlin

forSlide2

Benefits for User

Smartphone management of the Clipper cardOne less plastic card in wallet

Prevent searching for (misplaced or lost) plastic clipper cardNo need to buy a ticket at vending machine or use the RFID reader when bus/train is already there

Possibility to auto reload the Clipper balance Rewards and incentives to use public transportation

Waiting in line at

the RFID readerSlide3

Benefits for VTA

Increased ridership due to incentives (coupons, rewards and validation for using public transportation)Data gathering and

analyticsIn addition to knowing when riders get on, VTA also will collect data when they get off

Better transportation planning, because data shows how certain routes or specific sections of routes are utilizedImage gain for VTA as an innovative technology driver in Silicon Valley

Automated iBeacon check-in on transit, especially at events, results in reduced fuel consumption and cost saving Slide4

Benefits for Community/City

Reduced congestion on roadways and at traffic lightsParking relief

Easy connection to neighboring cities and lively hubsExample: downtown San Jose to downtown Mountain View and downtown Campbell

Stimulate economy for local businesses due to coupons and “VTA validation”Attract new (retail) businesses to downtown San Jose

Improves attractiveness of downtownReduction of carbon footprintSlide5

What is needed?

Card validation options (fare inspectors and businesses)Changing color code (like on VTA Event Ticket app)

NFC/iBeacon

gaining market adoption Already in Android phonesNow Apple rolls it out for Apple PayBarcode not preferred (expensive hardware, shaky reading in moving buses)

Electronic beacons have to be installed on transit

Low cost with accurate identification of specific train/busVTA and local businesses (and maybe San Jose City) need to negotiate and agree on a “VTA validation” programSimilar to parking validation, but for people using public transportationSlide6

Implementation

Decision to use APPCityLife

User Analytics back to VTASustainable revenue from Coupons for VTA

Keeping up with future technology and trends No need to employ expensive programmers and/or keep in contact with original developers due to using

templates and modules instead of Android and iPhone program code

APPCityLife have a proven track record of successfully working with public transportation agencies on their application needsPrototype implemented in iPhoneThe following screens show the conceptual implementationSlide7

Home screen

Electronic Clipper CardImage of

ecopass or image of traditional Clipper cardShow balance and/or expiration date/time

Track miles on transitReward program to be defined by VTA, for example, every 100 miles:Add 5$ to Clipper card

Gift cards Coupons for local businesses

Slide8

Life Tracking

Real time tracking of trains and busesSlide9

Add to Clipper

Upload picture of personal ecopass

Add money to Clipper card (same options as at platform pay stations)Pay service to be determined by VTA

May use existing vendor as used in VTA Event AppAlignment with contract between VTA and ClipperCredit card

Google WalletApple pay Slide10

Clipper Validation

Card validation options

Changing color codeNFCVTA negotiate with local businesses on how to validate Clipper ticket

Examples: $2 for a one-way ticket or $4 for a two-way ticketThis is a great opportunity for VTA to get more riders to use VTA (e.g. parking free and going to downtown), but also will benefit the businesses since they get more customersSlide11

Nearby Coupons

Show coupons of local businesses that are close to the current location of a train or bususe

real route tracking to display places close to the current location of a train/busSlide12

Settings

Max Limit Warning on/offWhen turned on, user can set a limit for maximum Auto Pay subtractions per day

Auto Pay on/off

When turned on enables auto reload the Clipper balance

iBeacon tracking on/offWhen turned off Auto Pay and Reward miles are automatically disabled

Trip Notification on/offWhen turned on select the (one) station and method to notify a user to get off in 2 minutesVTA Push Notice on/offSelect bus/train lines for delay, reroute or special event (e.g. Levi stadium) notificationSlide13

Settings –

Trip NotificationSelect

one station

from a listNotification options (multiple selection)RingtoneVibrate

Popup MessageSlide14

Settings

– VTA Push NoticeSelect

bus/train line(s) for any notification affecting the selected route(s)

Notification optionText MessageemailSlide15

Possible Future Enhancements

Trip Planner with real time tracking dataContact VTA

Integrate “VTAlerts” and/or VTA Event App

Expand to other Bay Area transportation organizations that use Clipper BART, CALTrain,

AC Transit,

SamTrans, Golden Gate Ferries, MUNISlide16

Questions & Answers

For more info please contact:Wolfram Schneideremail:

sunnywulf@yahoo.com

John Mockemail:

jmrealty@gmail.com

Renee McLaughlinEmail: re.mclaughlin@yahoo.com