Wolfram Schneider John Mock Renee McLaughlin for Benefits for User Smartphone management of the Clipper card One less plastic card in wallet Prevent searching for misplaced or lost plastic clipper card ID: 735445
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Slide1
Mobile Rewards Clipper
VTA Hack My RideWolfram Schneider ~ John Mock ~ Renee McLaughlin
forSlide2
Benefits for User
Smartphone management of the Clipper cardOne less plastic card in wallet
Prevent searching for (misplaced or lost) plastic clipper cardNo need to buy a ticket at vending machine or use the RFID reader when bus/train is already there
Possibility to auto reload the Clipper balance Rewards and incentives to use public transportation
Waiting in line at
the RFID readerSlide3
Benefits for VTA
Increased ridership due to incentives (coupons, rewards and validation for using public transportation)Data gathering and
analyticsIn addition to knowing when riders get on, VTA also will collect data when they get off
Better transportation planning, because data shows how certain routes or specific sections of routes are utilizedImage gain for VTA as an innovative technology driver in Silicon Valley
Automated iBeacon check-in on transit, especially at events, results in reduced fuel consumption and cost saving Slide4
Benefits for Community/City
Reduced congestion on roadways and at traffic lightsParking relief
Easy connection to neighboring cities and lively hubsExample: downtown San Jose to downtown Mountain View and downtown Campbell
Stimulate economy for local businesses due to coupons and “VTA validation”Attract new (retail) businesses to downtown San Jose
Improves attractiveness of downtownReduction of carbon footprintSlide5
What is needed?
Card validation options (fare inspectors and businesses)Changing color code (like on VTA Event Ticket app)
NFC/iBeacon
gaining market adoption Already in Android phonesNow Apple rolls it out for Apple PayBarcode not preferred (expensive hardware, shaky reading in moving buses)
Electronic beacons have to be installed on transit
Low cost with accurate identification of specific train/busVTA and local businesses (and maybe San Jose City) need to negotiate and agree on a “VTA validation” programSimilar to parking validation, but for people using public transportationSlide6
Implementation
Decision to use APPCityLife
User Analytics back to VTASustainable revenue from Coupons for VTA
Keeping up with future technology and trends No need to employ expensive programmers and/or keep in contact with original developers due to using
templates and modules instead of Android and iPhone program code
APPCityLife have a proven track record of successfully working with public transportation agencies on their application needsPrototype implemented in iPhoneThe following screens show the conceptual implementationSlide7
Home screen
Electronic Clipper CardImage of
ecopass or image of traditional Clipper cardShow balance and/or expiration date/time
Track miles on transitReward program to be defined by VTA, for example, every 100 miles:Add 5$ to Clipper card
Gift cards Coupons for local businesses
Slide8
Life Tracking
Real time tracking of trains and busesSlide9
Add to Clipper
Upload picture of personal ecopass
Add money to Clipper card (same options as at platform pay stations)Pay service to be determined by VTA
May use existing vendor as used in VTA Event AppAlignment with contract between VTA and ClipperCredit card
Google WalletApple pay Slide10
Clipper Validation
Card validation options
Changing color codeNFCVTA negotiate with local businesses on how to validate Clipper ticket
Examples: $2 for a one-way ticket or $4 for a two-way ticketThis is a great opportunity for VTA to get more riders to use VTA (e.g. parking free and going to downtown), but also will benefit the businesses since they get more customersSlide11
Nearby Coupons
Show coupons of local businesses that are close to the current location of a train or bususe
real route tracking to display places close to the current location of a train/busSlide12
Settings
Max Limit Warning on/offWhen turned on, user can set a limit for maximum Auto Pay subtractions per day
Auto Pay on/off
When turned on enables auto reload the Clipper balance
iBeacon tracking on/offWhen turned off Auto Pay and Reward miles are automatically disabled
Trip Notification on/offWhen turned on select the (one) station and method to notify a user to get off in 2 minutesVTA Push Notice on/offSelect bus/train lines for delay, reroute or special event (e.g. Levi stadium) notificationSlide13
Settings –
Trip NotificationSelect
one station
from a listNotification options (multiple selection)RingtoneVibrate
Popup MessageSlide14
Settings
– VTA Push NoticeSelect
bus/train line(s) for any notification affecting the selected route(s)
Notification optionText MessageemailSlide15
Possible Future Enhancements
Trip Planner with real time tracking dataContact VTA
Integrate “VTAlerts” and/or VTA Event App
Expand to other Bay Area transportation organizations that use Clipper BART, CALTrain,
AC Transit,
SamTrans, Golden Gate Ferries, MUNISlide16
Questions & Answers
For more info please contact:Wolfram Schneideremail:
sunnywulf@yahoo.com
John Mockemail:
jmrealty@gmail.com
Renee McLaughlinEmail: re.mclaughlin@yahoo.com