PPT-Olympic Marketing

August 1 2016 Olympic Sponsorship ROI Exposure Reputation Conversions Have a compelling reason to sponsor Make the sponsorship story prominent and ubiquitous Activate with creative sustained effort. Coubertins vision for the Olympic Games may be summarised as follows Why di d I restore the Olympic Games To ennoble and strengthen sports to ensure their independence and duration and thus to enable them better to fulfil the educational role incumb OL AST/KB. The History of the Olympics. Olympic Games began over 2,700 years ago in Olympia, in southwest Greece. The Games were part of a religious festival. . The Greek Olympics, thought to have begun in 776 BC, inspired the modern Olympic Games (begun in 1896) . Research by SRPA Students. A Bit of History…. The word mascot is derived from the Provencal and appeared in French dictionaries at the end of the 19th century. “It caught on following the triumphant performance of Mrs . sports competition. . The Olympic Games are an international sports competition which is held every four years in a different city. Thousands of athletes from all over the world compete against each other in individual and team sports. Over 1 billion people watch the games on TV.. HOST CITY’S . GROUP . MARKET HOTEL DEMAND: THE CASE OF VANCOUVER CANADA . (Winter 2010). . Brian Miller, . EdD. Yingshun. Li, MS. Abstract. Study investigated the impact of the Winter Olympic Games on the host city’s group market compared the total lodging market as measured by the change in six hotel industry metrics: supply, demand, occupancy rate, average daily rate, revenue, and revenue per available room over a 6 year period. Vancouver hosted Winter Olympic Games in 2010. . Wired Messenger is a professional team running a Canadian digital marketing agency based out of Toronto that specializes in email marketing, web design, web development, print and social marketing. Pierre de . Frédy. , Baron de Coubertin. A French historian and educator who revived the Olympic games at the end of 19. th. century.. He believed that sports education must be a significant part of young people’s personal development.. Categories of Sports. 2. Chapter Objectives. Define sports marketing.. Identify the different categories of sports.. Differentiate between amateur sports and professional sports.. Discuss the significance of international sports.. 29 nations . participated in the 1920 Olympiad, held in Antwerp, Belgium, with less than a year to really prepare. . There . had been a hiatus from the 4 year cycle because of World War I; the Games had last been held in 1912. . Pyeong. Chang 2018 emblem. 259 sets of medals have been made for the winter games. The ribbon tied to each medal is a traditional Korean fabric called . gaspa. . Medals are very special prizes to win at the Olympic Games. Meaghan Jordan. SOBO 270S: The 2008 Beijing Olympics: Challenges and Opportunities. . 19 . August 2008. ~Olympic Mission Statement~. “The Beijing 2008 Olympic Games Sponsorship Program shall abide by the Olympic Charter and adhere to the Olympic Ideals and the three concepts of 'Green Olympic Games, High-tech Olympic Games and People's Olympic . 776 (1,000) B.C.E. – 394 A. The Greeks (A little background). The Minoan civilization controlled the Aegean sea and the lands it touched for 1,600 years.. About 1,400 B.C.E. the Mycenaean people became the dominant culture in that same region. . Restaurant marketing agency - We are the US based restaurant marketing company helps you to drive new customers for your restaurant. Get digital marketing for restaurant now. LIST OF CORE PROBABLE FOR . 2024 . & 2028 . OLYMPICS - . JUDO. Qualification . pathway for Olympics – Which is based on World . Ranking of IJF. . World Ranking competitions to qualify/earn points start from Asian Games till Olympics year’s Asian Championships ( two years ). .