PPT-Stereotypes in Commercials

Dana Schlosser and Laura Sinopoli CAN463MA April 2 nd 2013 Background Information What is your gender Do you pay attention to commercials Gender Portrayal Balance Do you think there is a balance in genders seen in commercials. July . 2011. TV and the PVR. Technology which allows viewers to record and playback television has always had the potential to effect television advertising. The VCR, DVD Recorder and now the PVR enable viewers to fast forward or skip commercials when playing back recorded programming. A stereotype is defined as a social perception of an individual in terms of membership or physical attributes. It is a . generalisation. that is made about a group and then attributed to members of that group. . What makes a great commercial?. I tried to find commercials that are not currently on the air. If you think you have some favorites, email them to me!. Watch this commercial. . Then discuss with the class what is effective. Pre-Intermediate Listening, Speaking and Grammar. Anna Bartosik. It will improve my listening skills. It can be a fun way to learn new words and expressions. Watching and listening at the same time help you build on knowledge you already have. 3 Standard Lengths. 1 Minute. 30 Seconds. 15 Seconds. Lengths of TV Commercials. Political . A. dvertising. Promotional Advertising. Infomercials. Promo. S. ponsorship. Types of TV Commercials. Used to pass along a particular view point.. By Karlee and Melanie. Stereotypes. 2 Categories:. Negative. Dirty, drunk, cruel, warring savages. Romantic . Glorified, noble, naïve, “hot warrior”. Children’s Literature. False image: American Indians are extinct. An over-simplified, generalized belief about all people who belong to a certain social group (e.g. Canadians are nice). When we stereotype a group of people, we depict all of the individuals within that group as having the same characteristics. What are stereotypes associated with teachers?. How do I not fit those stereotypes?. Stereotypes: what’s the problem?. What are stereotypes associated with teenagers?. What problems would you face if you were judged by those stereotypes?. • They are standardized: they exist in the minds of a large number of people. There cannot be a stereotype held by one person; it must be shared by many to be a stereotype.. • The stereotype has a “special meaning”: it usually carries with it enormous judgmental and emotional weight.. WHAT IS A STEREOTYPE?. A fixed, commonly held notion or image of a person or group, based on an oversimplification of some observed or imagined trait of behavior or appearance.. EXPRESSION OF STEREOTYPE. All images are from Google . I. mages unless otherwise noted. WHY . DO WE LABEL?. *. ARE LABELS GOOD OR BAD?. Do some groups have more power than others?. Are there people who can be in more than one group?. Lesson 1. ✓. D. efine and use the term ‘gender stereotype’ correctly.. ✓. L. ist stereotypes for girls and for boys.. ✓. P. lay ‘guess the occupation game’. . In today’s lesson we are . Describe the perfect man…. Describe the perfect woman…. People face many standards that can be difficult to achieve. In small groups, take a picture off the wall and describe the main person in the picture:. Changes in migrants‘ personal stereotypes while acculturating to their host countries Adrian Stanciu Dissertation Defense Colloquium February 14, 2017 On the cognitive adaptation of migrants 2 Introduction