Dana Schlosser and Laura Sinopoli CAN463MA April 2 nd 2013 Background Information What is your gender Do you pay attention to commercials Gender Portrayal Balance Do you think there is a balance in genders seen in commercials ID: 584145
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Stereotypes in Commercials
Dana Schlosser and Laura SinopoliCAN463MAApril 2nd, 2013Slide2
Background Information
What is your gender?Do you pay attention to commercials?Slide3
Gender Portrayal Balance
Do you think there is a balance in genders seen in commercials?If no, what do you think the ratio between men and women should be?Slide4
Are Commercials Sexist?Slide5
Who is Targeted by Sexism?Slide6
Products That Genders SellSlide7
Endorsements & Buying Behaviour
Does the gender of the person endorsing a product effect your purchasing decision?Would you buy a product sold by the opposite gender?Slide8
Perceived Gender RolesSlide9
Depiction of WomenSlide10
Mother (Nurturer)Bulimic
Low livesGold diggersIndependent womenNot like real lifeOther Depiction of WomenSlide11
Depiction of MenSlide12
Are Advertisements Offending?Slide13
Kinder Surprise for GirlsDiet Commercials
Skinny WendyOreo Commercial Offending Advertisements?Slide14
Sexism As a Social ProblemSlide15
Gender BiasSlide16
Stereotyping Gender RolesSlide17
Women Belong In The KitchenWomen Do The CleaningFamily Travel Together
Men Buy CondomsMen Do The Yard WorkMen Love CarsWomen Are Concerned With Their AppearanceStereotypes in CommericalsSlide18
Change in Gender RolesSlide19