PPT-Stereotypes in Commercials

Dana Schlosser and Laura Sinopoli CAN463MA April 2 nd 2013 Background Information What is your gender Do you pay attention to commercials Gender Portrayal Balance Do you think there is a balance in genders seen in commercials. We look forward to being healthy and active for longer with more opportunities to realise our goals in our later life than ever before As Standard Life recognised in this years active money campaign people simply do not grow old like they used to It July . 2011. TV and the PVR. Technology which allows viewers to record and playback television has always had the potential to effect television advertising. The VCR, DVD Recorder and now the PVR enable viewers to fast forward or skip commercials when playing back recorded programming. What makes a great commercial?. I tried to find commercials that are not currently on the air. If you think you have some favorites, email them to me!. Watch this commercial. . Then discuss with the class what is effective. 3 Standard Lengths. 1 Minute. 30 Seconds. 15 Seconds. Lengths of TV Commercials. Political . A. dvertising. Promotional Advertising. Infomercials. Promo. S. ponsorship. Types of TV Commercials. Used to pass along a particular view point.. An over-simplified, generalized belief about all people who belong to a certain social group (e.g. Canadians are nice). When we stereotype a group of people, we depict all of the individuals within that group as having the same characteristics. By Tanya Maria Golash-Boza. . 1. Ethnoracial . G. roup Portrayals . Portrayals are patterned to present particular characterizations over and over. These can be considered “controlling images” in media, social media, and video games. . What’s in a Word or Symbol?. Racism . is a negative behaviour based on an incorrect assumption that one race is inherently superior to others. . Discrimination . is unfair actions directed against people based on their race, gender, ethnicity, nationality, language or sexual orientation. . Prejudice, Racism, and Discrimination. A great many people think they are thinking when they are merely rearranging their prejudices…. William James. . The less secure a man is, the more likely he is to have extreme prejudices…. Stereotypes. . Categorizing a group of people. . False comments made about others. Usually negative. Are . generalizations. EXAMPLE: all young people who wear hoodies are thugs. What do you think of this?. • They are standardized: they exist in the minds of a large number of people. There cannot be a stereotype held by one person; it must be shared by many to be a stereotype.. • The stereotype has a “special meaning”: it usually carries with it enormous judgmental and emotional weight.. Lesson 1. ✓. D. efine and use the term ‘gender stereotype’ correctly.. ✓. L. ist stereotypes for girls and for boys.. ✓. P. lay ‘guess the occupation game’. . In today’s lesson we are . up the . internet. . Choose one of the following website to play a game.. Live Race Typing (compete against other classmates) . http://race.sense-lang.org/multi/game. (Multi-user). Kayak Game (dodging rocks and race competitors). Describe the perfect man…. Describe the perfect woman…. People face many standards that can be difficult to achieve. In small groups, take a picture off the wall and describe the main person in the picture:. Let’s Learn About Health!. 2nd Grade. Commercials. What Do You See? . Do you own any of these things? . Commercials. . How do commercials influence people to buy things?. Watch the following commercials and think about how commercials influence you..