up the internet Choose one of the following website to play a game Live Race Typing compete against other classmates httpracesenselangorgmultigame Multiuser Kayak Game dodging rocks and race competitors ID: 612516
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Turn on your computer and open up the internet. Choose one of the following website to play a game.Live Race Typing (compete against other classmates) http://race.sense-lang.org/multi/game (Multi-user)Kayak Game (dodging rocks and race competitors)http://games.sense-lang.org/kayak.phpTyping Games (kill cute rabbits and more…)http://www.rapidtyping.com/online-typing-games/lightning-typing.html
Keyboarding Activity “Game-Day”Slide2
Business 8Marketing: Advertising Commercials: Video AdvertisementsOn-line and on T.VSlide3
Key to AdvertisingGet (Keep) AttentionGive Information (Remember It)Motivate PurchaseProfit from the Ad (generated revenue – production cost)REVIEW: What do you remember about the Radio LessonSlide4
Video format; movie Clips; T.V. CommercialsPROs (benefit)3-DAnimated & LivelyUses 5 SensesStoryQuality (technology)
Cons
(disadvantage)
Short ~ 30 sec
1 ½ minutes
Expensive to air
i.e. Super bowl 30s commercial
~ 4 million
Expensive to create
i.e. several thousand up to hundreds of thousandsSlide5
DemonstrationTestimonialComparisonCopycatProof of Performance(Show or Solve) a (Need or Problem)6 types of TV Adverts (commercials)Slide6Slide7Slide8
Advertisement ExamplesLets look at the following commercials and then talk about them:Slide9
Activity 1: (about 10 minutes)In groups of 2-4, use YouTube and look up some commercials, clips & advertisements. Keep track of your favorites.Use search words like:(FORMAT) Ad, advertisement, commercial, clip(PREFERENCE) Best of, worst of, awesome, hilarious, make you cry(PRODUCT) soda, Mc Donald's, sports, car crash, junk food, soap, LV, coca colaSlide10
Activity 2: (about 10 minutes)Choose 1 favorite AD that you want to show everybody.Load and display the that video AD on FULL-SCREENGo walk around the room and look at a few other advertisements on other computersGroups of 2-4 students per computerSlide11
Activity 3: (about 10 minutes)In new groups of 2 - 4, I want you to talk about your favorite ads (commercials) and to talk about creating a newer and better advertisement for some product.Ask questions like:What would you do How would you make it betterWhat ideas do you like/dislikeWould it be crazy, creative, energetic, romanticWho or what would you use in itHow about music or art (design)Slide12
Activity 4: (about 10 minutes)Return to your seat and resume working on your radio advertisement script. Use your notes and ideas from today’s class to help you create an appropriate script.Slide13
Exit SlipWhat do you think are the PRO’s & CONS about either viewing or making a TV commercialWhat do you like and hate about advertising? Are you interested in a career in business? Slide14
Class NotesYou can find my notes at UBC Blogs under my name: Mr Vatougioshttps://blogs.ubc.ca/mrvatougios/