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Turn on your computer and open Turn on your computer and open

Turn on your computer and open - PowerPoint Presentation

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Uploaded On 2017-12-04

Turn on your computer and open - PPT Presentation

up the internet Choose one of the following website to play a game Live Race Typing compete against other classmates httpracesenselangorgmultigame Multiuser Kayak Game dodging rocks and race competitors ID: 612516

minutes commercials advertisement activity commercials minutes activity advertisement game typing notes amp groups http games race advertising video talk

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Presentation Transcript

Slide1

Turn on your computer and open up the internet. Choose one of the following website to play a game.Live Race Typing (compete against other classmates) http://race.sense-lang.org/multi/game (Multi-user)Kayak Game (dodging rocks and race competitors)http://games.sense-lang.org/kayak.phpTyping Games (kill cute rabbits and more…)http://www.rapidtyping.com/online-typing-games/lightning-typing.html

Keyboarding Activity “Game-Day”Slide2

Business 8Marketing: Advertising Commercials: Video AdvertisementsOn-line and on T.VSlide3

Key to AdvertisingGet (Keep) AttentionGive Information (Remember It)Motivate PurchaseProfit from the Ad (generated revenue – production cost)REVIEW: What do you remember about the Radio LessonSlide4

Video format; movie Clips; T.V. CommercialsPROs (benefit)3-DAnimated & LivelyUses 5 SensesStoryQuality (technology)

Cons

(disadvantage)

Short ~ 30 sec

 1 ½ minutes

Expensive to air

i.e. Super bowl 30s commercial

~ 4 million

Expensive to create

i.e. several thousand up to hundreds of thousandsSlide5

DemonstrationTestimonialComparisonCopycatProof of Performance(Show or Solve) a (Need or Problem)6 types of TV Adverts (commercials)Slide6
Slide7
Slide8

Advertisement ExamplesLets look at the following commercials and then talk about them:Slide9

Activity 1: (about 10 minutes)In groups of 2-4, use YouTube and look up some commercials, clips & advertisements. Keep track of your favorites.Use search words like:(FORMAT) Ad, advertisement, commercial, clip(PREFERENCE) Best of, worst of, awesome, hilarious, make you cry(PRODUCT) soda, Mc Donald's, sports, car crash, junk food, soap, LV, coca colaSlide10

Activity 2: (about 10 minutes)Choose 1 favorite AD that you want to show everybody.Load and display the that video AD on FULL-SCREENGo walk around the room and look at a few other advertisements on other computersGroups of 2-4 students per computerSlide11

Activity 3: (about 10 minutes)In new groups of 2 - 4, I want you to talk about your favorite ads (commercials) and to talk about creating a newer and better advertisement for some product.Ask questions like:What would you do How would you make it betterWhat ideas do you like/dislikeWould it be crazy, creative, energetic, romanticWho or what would you use in itHow about music or art (design)Slide12

Activity 4: (about 10 minutes)Return to your seat and resume working on your radio advertisement script. Use your notes and ideas from today’s class to help you create an appropriate script.Slide13

Exit SlipWhat do you think are the PRO’s & CONS about either viewing or making a TV commercialWhat do you like and hate about advertising? Are you interested in a career in business? Slide14

Class NotesYou can find my notes at UBC Blogs under my name: Mr Vatougioshttps://blogs.ubc.ca/mrvatougios/