Presentation on theme: " WHY USE A CALL TO ACTION First"— Presentation transcript
WHY USE A
CALL
-
TO
-
ACTION
?
First, what is a Call
-
to
-
Action
?
A
call
-
to
-
action
is a button promoting an offer that our business is giving away.
The call
-
to
-
action links to a landing
p
age
, which captures a visitor’s contact
information through a form. This turns the visitor into a lead!
The
C
all
-
to
-
Action is the first step of the
conversion process.
THE CONVERSION PROCESS
1
Call
-
to
-
Action
2
Landing page
3
Thank You page
It helps with every stage of
the methodology.
A call
-
to
-
action provides the next
logical
step for a visitor.
FLICKR USER TIM GREEN
Easily build calls
-
to
-
action in
HubSpot
that
complement
our site.
Analyze
calls
-
to
-
action
The
HubSpot
dashboard measures views, clicks,
and submissions for each
call
-
to
-
action
.
HOW TO CREATE
SUCCESSFUL
CALLS
-
TO
-
ACTION
.
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
“It doesn’t matter how many times
I
have to click,
as
long as each click
is
a
mindless, unambiguous choice
.”
Steve
Krug,
Don't
Make Me Think: A Common Sense Approach to Web Usability
Make it
action
-
oriented
.
Download the Free Dog Training Guide
Keep in mind: Your action
-
oriented verb depends on your offer.
Action
-
oriented
verb
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
Include
keywords
consistent
with the offer & landing page.
Download the Free Dog Training Guide
Keywords
Without the words “Dog Training”
how would your visitor know what this offer is about?
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
Your call
-
to
-
action needs to stand out,
so that someone will click on it.
Considerations for your
call
-
to
-
action design:
•
Buyer Personas
•
Accent colors on your website
FLICKR USER DUNCAN
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
Every site page should have a call
-
to
-
action.
Without it, how would
a visitor
convert
to a lead?
•
Place a
call
-
to
-
action only
if
it is relevant
to the
content on
that
website page or blog post
•
Consider the offer and where
a visitor
will be in the buyer’s journey
•
Keep calls
-
to
-
action above the fold
(except on a blog post)
Ensure appropriate on
-
page placement
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
Test, analyze, test, analyze
Test, analyze, test, analyze
Included keywords consistent with offer & landing page
Make it action
-
oriented
Make it attention
-
grabbing
Ensure appropriate on
-
page placement
BEST PRACTICES
FOR CALLS
-
TO
-
ACTION
Test, analyze, test, analyze
CALL
-
TO
-
ACTION
TOOL WALKTHROUGH
.
