WHY USE A CALL TO ACTION First - PDF document

WHY USE A CALL - TO - ACTION ? First, what is a Call - to - Action ? A call - to - action is a button promoting an offer that our business is giving away. The call - to - action links to a landing p age , which captures a visitor’s contact information through a form. This turns the visitor into a lead! The C all - to - Action is the first step of the conversion process. THE CONVERSION PROCESS 1 Call - to - Action 2 Landing page 3 Thank You page It helps with every stage of the methodology. A call - to - action provides the next logical step for a visitor. FLICKR USER TIM GREEN Easily build calls - to - action in HubSpot that complement our site. Analyze calls - to - action The HubSpot dashboard measures views, clicks, and submissions for each call - to - action . HOW TO CREATE SUCCESSFUL CALLS - TO - ACTION . Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice .” Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability Make it action - oriented . Download the Free Dog Training Guide Keep in mind: Your action - oriented verb depends on your offer. Action - oriented verb Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze Include keywords consistent with the offer & landing page. Download the Free Dog Training Guide Keywords Without the words “Dog Training” how would your visitor know what this offer is about? Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze Your call - to - action needs to stand out, so that someone will click on it. Considerations for your call - to - action design: • Buyer Personas • Accent colors on your website FLICKR USER DUNCAN Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze Every site page should have a call - to - action. Without it, how would a visitor convert to a lead? • Place a call - to - action only if it is relevant to the content on that website page or blog post • Consider the offer and where a visitor will be in the buyer’s journey • Keep calls - to - action above the fold (except on a blog post) Ensure appropriate on - page placement Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze Test, analyze, test, analyze Test, analyze, test, analyze Included keywords consistent with offer & landing page Make it action - oriented Make it attention - grabbing Ensure appropriate on - page placement BEST PRACTICES FOR CALLS - TO - ACTION Test, analyze, test, analyze CALL - TO - ACTION TOOL WALKTHROUGH .