PPT-STOP.THINK.CONNECT™ NATIONAL CYBERSECURITY AWARENESS CAMPAIGN

KIDS PRESENTATION ABOUT STOPTHINKCONNECT In 2009 President Obama asked the Department of Homeland Security to create the StopThinkConnect Campaign to help Americans understand the dangers that come with being online and the things we can do to protect ourselves from cyber threats . Agenda. Assessing The Need And Identifying Objectives. Setting Funding Targets. Gaining Initial Support. Selecting An Agency Partner. Fact-based Feasibility Planning. Identifying The Target. Selecting A Positioning . Campaign. : . MasterCard, Priceless Sydney. Agency. : Universal McCann. Year. : 2012. Source. : oOh!media. Objective. : Broadcast awareness . and . increase interest . for its . Priceless . Sydney . Campaign . Week. Communications Information. 2. Self Care Week is an annual national awareness week that focuses on embedding support for self care across communities, families and generations. Each year there is a different theme for the campaign and for 2013, our theme is:. & the . CAST approach. How . to. . become. . lionel. Messi?. We . need. Messi’s on . the. . road. Systematic. training:. Skills. Knowledge. Attitude. Result. :. Minimize. . mistakes. Good. Results. Spontaneous ad awareness for the pharmaceutical brand increased by 7%. . Those exposed to OOH were up to 17% more likely to be aware of the pharmaceutical brand’s advertising, and 14% more likely to be aware of an ad campaign for its nasal congestion product.. Agency. : Universal McCann. Year. : 2012. Source. : oOh!media. Objective. : Broadcast awareness . and . increase interest . for its . Priceless . Sydney . Campaign . Audience. : . Affluent families w/kids. The marketing objectives were differentiation and being Top Of Mind during the end of the year.. Results.. More than 80% liked the campaign. High recall & attribution amongst the core target. Mass-media creative use of OOH.. Overview. August 14, 2017. Noel . Kyle, Program Manager. Department of Homeland Security (DHS). National Cybersecurity Education & Awareness Branch (CE&A). What is Cybersecurity? . Utilizing protective . . - . ICSTCA Conference. Charlotte, NC . December 2. nd. , 2014. Dr. Ronald J. Kantor. Director of Strategic Initiatives. Zeroed In Technologies in Service to the OUSDI. Organization. Quick Intro and some background. . - . ICSTCA Conference. Charlotte, NC . December 2. nd. , 2014. Dr. Ronald J. Kantor. Director of Strategic Initiatives. Zeroed In Technologies in Service to the OUSDI. Organization. Quick Intro and some background. “The role of a national Office in relation to enforcement of IPR – Danish Best Practice” Mexico City, November 13, 2018 By Janne Hedegaard ( jhw@dkpto.dk ) Principal project adviser Policy, Legal Affairs and International Projects 13. th. November 2018. . DEPARTMENT OF TELECOMMUNICATIONS AND POSTAL SERVICES. Mr Tinyiko Ngobeni: Deputy Director General – Infrastructure . Dr Kiru Pillay: Chief Director – Cybersecurity Operations. Month Week One General Cybersecurity Awareness 5 Years of StopThinkConnectWebinar Recording and Evaluation SurveyThis webinar is being recorded and will be made available online to view lateroRecordin The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand