UC Cool Campus Challenge UC Carbon Neutrality Initiative Announced by President Napolitano in November 2013 The initiative commits UC to emitting net zero greenhouse gases from its buildings and fleet vehicles by ID: 716595
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Slide1
Charting Courses for Changing Climate on Campus:
UC Cool Campus ChallengeSlide2
UC Carbon Neutrality Initiative
Announced by President Napolitano in November 2013
The initiative commits UC to emitting
net zero greenhouse gases
from its buildings and fleet vehicles by
2025
(Scopes 1+2)
.
The Global Climate Leadership Council was formed to advise UC on its ambitious goal.
15 projects have been funded to engage the campus community in the initiative and to highlight UC research and carbon neutral business practices.Slide3
Leveraging the UC CommunitySlide4
Our Carbon Neutrality Solution
Climate Neutral
by 2025
Off campus Renewable &
Carbon
Free
Electrical Supply
De-Carbonize Natural Gas Consumption
On campus Energy Efficiency and RenewablesSlide5
UC Carbon Neutrality Initiative
Value of a Presidential Initiative:
Short term
infusion of resources
and funding meant to enliven existing efforts and create the platform to launch new efforts
New partnerships
driven from a call for every staff, faculty, and student to take action
Funding to prove
innovative new concepts
. Support for pilot programs meant to attract donors and internal support for long term institutionalization efforts.Slide6
What:
An
online competition between UC campuses
to motivate and reward staff, faculty, and students for reducing their carbon footprints and helping the UC system to reach its Carbon Neutrality goal.
Team:
UC
Berkeley Real & Appropriate Energy Lab, UCOP Sustainability & Communications, and sustainability staff from UCSD, UCB and UCSB
Cool Campus Challenge
Oct. 6
th
to
Dec. 10
th
2015 Slide7Slide8
How it worked
Communications:
Worked with campus communications and campus sustainability staff
Had a communications consultant develop a strategy and tool kit
Community-based social marketing
Weekly emails by theme with raffle prizes
Events and swagSlide9
Taking Action
We
Pledged to Carpool, Dress for the Weather, Ditch the Mini-Fridge, Turn off the Lights, and Take Advantage of Sweet California Sunshine.Slide10
Results
Over 19,000 Participants –
4% of UC’s
Population!Slide11
We found over 1,500 HeroesSlide12
We formed over 450 teams
Marching bands, staff groups, and departments all challenged each other to be cooler.Slide13
Social Media
We tapped into the power of animal photos and the Internet to spread the #
UCool
word on social media.
Over 1,600 posts!Slide14
Leadership
Faculty, staff, students, leaders – we all got involvedSlide15
Carbon Saved!
The program achieved self-reported annual savings of about
7,000 metric tons
CO2e
from new actions.
Together
Challenge participants will reduce millions of pounds of carbon emissions in the years to come.
“
Getting to carbon neutrality will require all of us to pitch in. It's never too early to start!”
Staff
“
I am thrilled that UC has created this program to show the world that carbon neutrality is possible. Thanks for giving me a chance to do my part in this way. I've read the initiative and am ready to do more!”
Staff Slide16
Huge thanks to the team
Chris Jones (UCB RAEL)
Janika
McFeely
(UCOP Sustainability)
Sara
McKinstry
(UCSD Sustainability)
Jewel
Snavely
(UCSB Sustainability)
Kira Stoll (UCB Sustainability
)
As well as, campus leads Camille Kirk, Shauna Casey, Colleen McCormick, John Cook, Katie Babcock, Nurit Katz, Gail Lee,
and John Elliott. UCOP Communications staff including
Katherine Edwards, Vanessa Correa,
Yem
Ling, Jason
Schupp
, Vance Tran and Ethan
Davis.