to your OverDrive download library Well showcase promotional ideas from high circulating libraries plus youll have a chance to share your own examples Contact trainingoverdrivecom Why Ongoing amp Creative Outreach ID: 722545
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Community Outreach
Learn creative techniques for introducing new users to your OverDrive download library. We'll showcase promotional ideas from high circulating libraries, plus you'll have a chance to share your own examples.Contact: training@overdrive.com.Slide2
Why Ongoing & Creative Outreach?As popular as your service is, you're only reaching a small percentage of potential users.
Maximize your Online Presence.
Promote in the Library.
Spread the Word Outside
the
Library.
Involve your Users.
Track a Path to Success
with
Reports.
Stay Connected with OverDrive.Slide3
Key Messages for Marketing
When promoting your service, be sure to include the many benefits for users:Access to best selling and classic download
audiobooks, eBooks, music, and video in a variety of subjects.
Available anytime, anywhere.
Free from the library with a valid library card and Internet connection.
Easy to use for readers of all ages.
Automatic return – No late fees.
Allows transfer to popular devices like the Apple iPod
®, Microsoft Zune, Sony® Reader, Smartphones, and more. Slide4
Maximize your Online PresenceSlide5
Make the Most of Your Web GraphicYour web graphic should be:
Easy to locate.'Above the fold'.A direct link to your Virtual Branch website. 70% of visits to Chattahoochee Valley Libraries linked through their homepage.
(July 2009)
Source: Content Reserve Traffic ReportSlide6
Make the Most of Your Web GraphicAnother example ...
Spotlight banner. Text link.
Tacoma Public Library (WA)
73%
of visits to Tacoma Public
Library's
Downloadable Media Collection linked through their homepage.
(July 2009)
Source: Content Reserve Traffic ReportSlide7
Add a Link … to your OPAC
82%
of visits to Chicago's Downloadable Media Catalog
link through their homepage or catalog.
(July 2009)
Source: Content Reserve Traffic ReportSlide8
Be Creative
75%
of visits to Westchester's Digital Media Catalog linked through
www.westchesterlibraries.org
where jacket cover links are available.
(July 2009)
Source: Content Reserve Traffic Report
Link to the digital title by clicking on the cover!Slide9
Keep Users Coming Back
How to request?
Rotating Carousels
Scroll arrows allow for a sleek and user friendly experience.
News Alerts
Keep users informed with the latest information.
How do we sign up?
Your Project Manager will be in touch to add these exciting new features to your website.
Please note
that scrolling collections can only be added to sites that have horizontal featured collections.Slide10
Utilize Social Networking Sites
Social networks and blogs
attract millions of users each day. Take advantage of this free opportunity to reach users.
How to promote on social sites:
Create a free profile for
your library.
Add and accept friends / fans of the library.
Promote the download
service, upcoming events, and more.Slide11
Promote Inside the LibrarySlide12
Right Materials in the Right Places
Work with OverDrive to distribute bookmarks and more at your main library and all branches:Distribute bookmarks and brochures at checkout.
Pre-package audiobook CD cases with
business cards.
Display
posters
and
flyers
on bulletin board and in audiobook, music, and video sections.Hang shelf talkers on audiobook, music, and video shelves or place them as 'table tents' at computer stations.St. Charles City-County Library District (MO)Slide13
Get Creative
Taipei Public Library (Taiwan)
Digital Media Zone (AL)Slide14
Communicate with your Users
Via Email
Send an email to your library's distribution list announcing your download service.
Offer an opt-in for weekly / monthly updates when new titles, subjects, and formats are added.
Customize your email signature to promote downloads.
On the Phone
Record a script about the download service benefits to play when users call the library and are placed on hold.
Encourage library staff to recommend download titles to users inquiring about books,
music, or video.Slide15
Attract a Variety of Users
Lee County Library System ( FL) Conduct a patron training at the library or local community center.
Broward County Library ( FL)
Interesting fact:
The average user is
female, age 36-60.
Source: Patron Survey results
(292 libraries polled)
Target Teens with a subject area dedicated to YA digital titles.Slide16
Ideas for an article:
General announcement.New content, including subjects and formats.
Recently added website tools.
Special features, such as:
Accessibility for visually impaired users.
Career and self-improvement resources.
Who's downloading?
Chautauqua-Cattaraugaus Library System (NY)
Include an Article in your NewsletterSlide17
Other Cost Effective Promotional Ideas
Remind users to download audiobooks and more
24/7 on physical receipts.
Promote downloads from the library in your email signature.
Post
eReviews
to feature download audiobooks & more! Slide18
Offer In-Library AccessWith OverDrive
® Download Station , your library can offer OverDrive downloads inside your library.Download audiobooks and music right to a device.
Listen to Books (PA)Slide19
Host an Event at the Library
Throw a Launch Party for StaffInvite staff to a get-together in the library, and provide a demonstration of your Virtual Branch and formats.
Open it up for questions.
Lake County Public Library (IN)
50
th
Birthday Celebration
Organize a User Training Event
Invite users to the library for a demonstration of your download service. Invite local media to attend.
Rocky River Public Library's (OH)
Patron EventSlide20
Spread the Word Outside the Library Slide21
Reach out to the MediaHow to Contact Local Media:
Create a media list or use already established media relationships (See example below). Email the press release, and follow up with a phone call. Keep in touch!Media Source
Company
Contact
Phone
Email
Television
WKYC-3
Jane Smith
555-123-4567
jsmith@tv.com
Radio
WGAR
Mike Miller
555-789-4563
mikemiller@radio.com
Newspaper
Plain Dealer
Steve Jones
555-321-5678
steve@news.com
Las Vegas Clark County Library District (NV)Slide22
Successful Media Coverage ExamplesChattanooga-Hamilton County Bicentennial Library (TN)
Press Release (Television / Online)Dozens of library users downloaded an audiobook in the first week.Halifax Public Libraries (CAN) Radio PSAMore than 50% of one month's checkouts occurred during atwo-week period the Radio PSA aired.
Chattanooga-Hamilton County Bicentennial Library (TN) Slide23
Successful Media Coverage Examples
NEIBORS Consortium (IA)Press Release (Newspaper)Daily circulation increased by 18%.
North Eastern Iowa Bridge to Online Resource Sharing
NEIBORS (IA)Slide24
Distribute Materials Around the Community
eMedia Library (IL)East Baton Rouge Parish
Library (LA)
Ideas for placement:
Local gym.
Schools.
College / University.
Shops.
Restaurants.Community events.Salons.Coffee shops.SalonCoffee ShopSlide25
Unique Outreach IdeasThink outside the library …
Local venues.Music contest.Bus and train stations.Delivery van.
Suffolk Wave -- Half Hollow Hills
Community Library (NY)
Michigan Library Consortium
Capital Area Library District (MI)
Listen to Books (PA)
Movie Theater
Contest
Bus StopSlide26
Involve Your UsersSlide27
Participate in Community Reserve
Participate in Community Reserve
Music
Video
eBooks
Audio
Upload your own content.
Add free content from other libraries.
OverDrive Community Reserve is a digital resource sharing service that enables participating libraries to upload, protect, and share download titles.
Suggested content:
Local historical documents, educational materials, locally produced video or music, or anything that will benefit users.
Benefits:
Increases the value of your collection. Checkouts count as circulation.
Interested in learning more?
Contact your OverDrive
project manager. Slide28
Host an MP3 Player Raffle Energize patrons with an MP3 player giveaway on your website.
How to offer an MP3 player raffle:Purchase an MP3 player for the raffle. Contact Partner Services to request a promotional graphic for your website. Review the selection instructions, provided by OverDrive. Contact your Project Manager to post the graphic on your website.Choose your lucky winner.
Every checkout = a raffle entry!
Palm Beach County Library System (FL) witnessed a
49% increase
in circulation during the first month of the raffle.
http://palmbeach.lib.overdrive.com/Slide29
Ask for Users' FeedbackSuggestion Form
Add a 'Suggestion Box' to your download website for users to request their favorite books, authors, and subjects.Contact your Project Manager to have this feature added to your download website. Evaluate requests and consider for future purchases. Patron SurveyCreate a survey to learn more about your users and their interests. Contact Partner Services for sample survey questions and service recommendations. Slide30
Track a Path to Success with ReportsSlide31
Getting Started with Reports
Go to Content Reserve:
www.contentreserve.com
.
Click on
the
'Login' tab.Enter your Content Reserve 'Login ID' and 'Password'. This is the same Login ID / Password used to order titles.Need a login for Content Reserve?Contact the coordinator at your library / consortium for OverDrive download services.Slide32
Review your Website TrafficThe Traffic Report
provides a list of the top URLs that are directing users to your download website. What you may find:Library website.Catalog URL.Google.OverDrive.com.Slide33
Monitor Other Useful ReportsActivity Charts allows you to view daily or monthly overall circulation statistics.
Quarterly review is recommended to evaluate marketing campaign success.New Patron Registration Report tracks new users.A new patron registration is counted the first time a user logs onto your download website. More new patron registrations = more checkouts!Slide34
Stay Connected with OverDriveSlide35
Library Marketing KitOverDrive's online marketing kit offers a variety of resources to help you get the word out:
Web graphicsOPAC iconsPromotional materialsTemplates for a press release, newsletter article, email blast, Radio PSABest Practices handbook
OverDrive's
Online Marketing Kit:
http://overdrive.com/products/dlr/partnerservices.marketingkit.asp
.
Library poster and
Best Practices HandbookSlide36
Digital Library BlogBright Ideas for your Virtual Branch!
Share promotional ideas with other OverDrive libraries.Blog with your Partner Services Representative.Post a comment or link to an article, video, or photo.Tell us what's going on in your neck of the woods!Visit us today:http://blogs.overdrive.com/library Slide37
Digital Bookmobile
74-foot, 10-wheeler tractor trailer with interactive hands-on computer stations to educate your patrons on downloads. 20,000+ patrons and staff trained through July 2009.Interested in more information? Contact info@digitalbookmobile.com.
"In the month following our Digital Bookmobile event, our new patron registration went up 944%."
Michael Colford,
Boston Public Library (MA)
"The Digital Bookmobile helps libraries grab extremely positive media attention!"
Deb Czarnik,
Lee County Library System (FL)Slide38
Share Your IdeasSlide39
Next StepsWatch for our follow-up email.
Review the OverDrive Best Practices handbook attachment. Check out the online Marketing Resources. Interested in our assistance? Email us: partnerservices@overdrive.com.
We're here to help!
The OverDrive Partner Services
Team