Enrage, Engage, - PDF document

Enrage, Engage, Empower: A Roadmap to Recruitment and Retention Monica Rousseau, MPH, CPH, CHES About Me • I talk fast! • I make bad jokes (all the time). Please feel free to laugh. • Florida Department of Health Pasco County • I coordinate the SWAT Program in Pasco – Candy Flavored Tobacco – Point of Sale – K12 Free School Policy ANout You… • Raise your hand if… – you are the main youth tobacco prevention coordinator in your local area/state? – you received schooling or training in public health? – you are familiar with at least a few health behavior theories ? – You are familiar with the CDC Best Practices for Tobacco Policy/Youth Engagement/Coalitions? – Your colleagues have a public health background. Activity Imagine – …a new person started working as the new youth coalition coordinator of the tobacco program last week. He is scheduled to go into schools to recruit for the coalition in two days. There is no presentation already made. He is wicked confused about where to start. He asks you for a few pointers . – What are a few things you would make sure to advise him to do or say in his presentations? Resources A W E S O M E ! Resources • “…enhance community involvement” • “…promote community buy in” • “…An effective coalition is built …promote inclusiveness and ownership among members” • “..Coalitions should involve representatives, diverse cultural and ethnic groups, people with influence in the community, people most affected by the problem, business community, and service organizations” • “…mobilize youth” Erm ……BB How???? !!! Blueprint Blueprint • Health Belief Model • Transtheoretical Model • Social Cognitive Theory • Social Capital • Community Organization Community Organization “Comprehensive health promotion programs often use advocacy techniques to help support individual behavior change with organizational and regulatory change. Tobacco control/smoking prevention is one area where programs have been extensively evaluated.... This multi - level approach has been proven very effective B” Theory at a Glance, page 23 Community Organization “Community organizing is a process through which community groups are helped to identify common problems, mobilize resources, and…develop strategies to reach collective goals.” “ Community organizing is not a single mode of practice; It can involve different approaches to effecting change…” “The different approaches…share in common several concepts that are key to achieving and measuring change…” Theory at a Glance, page 23 Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization • What I like about this model: – 2 fold • It serves as a guide for coalition structure – Retention and development • It can also serve as a model for recruitment – Recruitment of leaders – It comes in a chart! • What I don’t like about this model͗ – It is “a lot” – Not easily understandable Purpose The purpose of this presentation is to offer a roadmap for coalition recruitment and retention by… 1. R eviewing an existing Blueprint - The Community Organization Model 2. Adapting this model to serve the needs of coordinators in the field 3. Reviewing activities that help facilitate/accomplish the concepts of the models Objectives By the end of this presentation you will be able to… 1. Describe the constructs of the Community Organization Model 2. List activities that apply to the concepts of Enrage, Engage, and Empower 3. Create plans that bridge the needs of the tobacco program with the interests of youth Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Theory at a Glance, page 24 Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization http://www.wikihow.com/Develop - Social - Awareness Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization http://beitzatoun.org/event/understanding - globalization/ http://www.ascrewsloose.com/2013/01/17/technicolor/rose - colored - glasses/ Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Relevance Community organizing that “starts where the people are” Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization Empowerment A social action process through which people gain mastery over their lives and their communities Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community Organization http://www.paulcheksblog.com/wp - content/uploads/2011/06/cat - sees - lion - mirror.jpg http://drjeffeisen.com/about/ Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Community Organization Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage! Engage! Empower! Enrage, Engage, Empower Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage! Engage! Empower! PART TWO Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage, Engage, Empower Engage, Engage, Empower Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Enrage Critical Consciousness Engage Participation Relevance Issue Selection Empower Empower Capacity Building Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage Engage, Engage, Empower Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Enrage Critical Consciousness Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage Critical Consciousness – Why EnrMge? Why not “enlighten”? • Political Science • Social Science • Feminist Theory • Economic Theory – Essentially, anger has often been noticed and proven to be a strong indicator of social movement and collective change. Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage How do we enrage students? • Education on Big Tobacco’s tactics http:// www.youtube.com/watch?v=Zp oSMoEu67s Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage How do we enrage students? • “Community organizing is a process through which community groups are helped to identify common problems…” • Theory at a Glance, page 23 • Motivational Interviewing Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage - Recap Enrage Critical Consciousness Educate on Big Tobacco’s Marketing Tactics Tobacco Quotes Videos Motivational Interviewing Educate on new laws, lobbying efforts, preemption, Educate on emerging tobacco products Media literacy and new advertising strategies Guest speakers Powerful videos Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage, Engage, Empower Engage, Engage, Empower Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Enrage Critical Consciousness Educate on Big Tobacco’s Marketing Tactics Tobacco Quotes Videos Motivational Interviewing Educate on new laws, lobbying efforts, preemption,. Educate on emerging tobacco products, m edia literacy and n ew advertising strategies Guest speakers Powerful videos Engage Participation Relevance Issue Selection Empower Empower Capacity Building Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Engage Engage, Engage, Empower Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Engage Participation Relevance Issue Selection Engage • How do we engage students? – Engagements of community members as equal partners • Think of them as your partners. • Do not think of or say they are “kids”. – “Community organizing projects that start with the community’s priorities, rather than an externally imposed agenda, are more likely to succeed.” (page 23) • Topic Selection – Motivational Interviewing; Tailoring Engage • How do we engage with students? – Be relevant, yo - diggity . – Know and play to their interests • Students want.. – To be in control – To be powerful – To be accepted – To be cool – To be respected – To be valued – Make sure to tailor what you have to offer! Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Engage - Recap Engage Participation Relevance Issue Selection Speak to students like colleagues - TED Talks Bridge their interests with your needs – use general youth information Tailor information for audiences Motivational interviewing for selecting specific topics that are important to them Expect equal work from students - ; treat them as younger coworkers, not kids. Bridge their interests with your needs – use county specific information; focus groups; etc. Conferences, banquets , trips, etc. Let them use their creativity to bridge their interests with yours (e - cigs; community service, environment⤀ Provide leadership opportunities (being chairperson of a committee). Motivational interviewing Term Com. Org. Concept Change Strategies Recruitment Change Strategies - Retention Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage, Engage, Empower Engage, Engage, Empower Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Enrage Critical Consciousness Educate on Big Tobacco’s Marketing Tactics Tobacco Quotes Videos Motivational Interviewing Educate on new laws, lobbying efforts, preemption, Educate on emerging tobacco products Media literacy and new advertising strategies Guest speakers Powerful videos Engage Participation Relevance Issue Selection Speak to students like colleagues - TED Talks Bridge their interests with your needs – use general youth information Tailor information for audiences Motivational interviewing for selecting specific topics that are important to them Expect equal work from students TED Talks. Think of and treat them as younger coworkers, not kids. Bridge their interests with your needs – use county specific information; focus groups; etc. Conferences, banquets, trips, etc. Let them use their creativity to bridge their interests with yours ⠀e - cigs; community service, environment⤀ Provide leadership opportunities ⠀being chairperson of a committee⤀. Motivational interviewing Empower Empower Capacity Building Table 6. Community Organization Term Definition Potential Change Strategies Empowerment A social action process through which people gain mastery over their lives and their communities Community members assume greater power, or expand their power from within, to create desired change Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Community members participate actively in community life, gaining leadership skills, social networks and access to power Participation Engagements of community members as equal partners; reflects the principle, “Never do for others what they can do for themselves” Community members develop leadership skills, knowledge, and resources through their involvement Relevance Community organizing that “starts where the people are” Community members create their own agenda based on felt needs, shared power, and awareness of resources Issue Selection Identifying immediate, specific, and realizable targets for change that unify and build community strength Community members participate in identifying issues; targets are chosen as part of a larger strategy Critical Consciousness Awareness of social, political, and economic forces that contribute to social problems Community members discuss the root causes of problems and plan actions to address them Enrage, Engage, Empower Engage, Engage, Empower Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Empower Empower Capacity Building Empower Empowerment A social action process through which people gain mastery over their lives and their communities Community Capacity Characteristics of a community that affects its ability to identify, mobilize around, and address problems Empower • How do we empower students? – “Empowerment describes a …process through which individuals, organizations, or communities gain confidence and skills to improve their quality of life” (page 23) – Anger without empowerment can lead to despair – Videos , pictures, stories, examples of how (young) people change the world Empower Empower - Recap Empower Empower Capacity Building Demonstrate their power  Examples of past legislation passed by students  Pop culture examples  Program examples – pictures, stories Emphasize the need for more dedicated youth Activities to give them skills  Um Game  Freeze Mob  Flash Mob Continue to facilitate their passions and interest. Provide leadership opportunities ⠀chairperson of a committee). Encourage them to take on more. Continue t heir education and needs; b ring them to conferences; bridge needs. Media opportunities Big Picture Term Community Org. Concepts Change Strategies Recruitment Change Strategies - Retention Enrage Critical Consciousness Educate on Big Tobacco’s Marketing Tactics Tobacco Quotes Videos Motivational Interviewing Educate on new laws, lobbying efforts, preemption, Educate on emerging tobacco products Media literacy and new advertising strategies Guest speakers Powerful videos Engage Participation Relevance Issue Selection Speak to students like colleagues - TED Talks Bridge their interests with your needs – use general youth information Tailor information for audiences Motivational interviewing for selecting specific topics that are important to them Expect equal work from students TED Talks. Think of and treat them as younger coworkers, not kids. Bridge their interests with your needs – use county specific information; focus groups; etc. Conferences, banquets, trips, etc. Let them use their creativity to bridge their interests with yours ⠀e - cigs; community service, environment⤀ Provide leadership opportunities ⠀being chairperson of a committee⤀. Motivational interviewing Empower Empower Capacity Building Demonstrate their power  Examples of past legislation passed by students  Pop culture examples  Program examples – pictures, stories Emphasize the need for more dedicated youth Activities to give them skills  Um Game  Freeze Mob  Flash Mob Continue to facilitate their passions and interest. Provide leadership opportunities ⠀chairperson of a committee⤀. Encourage them to take on more. Continue t heir education and needs; b ring them to conferences; bridge needs. Media opportunities Big Picture Engage, Engage, Empower Term Potential Change Strategies - Recruitment Potential Change Strategies - Retention Enrage • Educate on Big Tobacco’s Tactics • Tobacco Quotes • Videos • Motivational Interviewing • Educate on Big Tobacco’s Marketing Tactics • Tobacco Quotes • Videos • Motivational Interviewing Engage • Speak to students like partners • Bridge their interests with your needs • Motivational interviewing for selecting specific topics that are important to them • Tailor information for audiences • Expect equal work from students • TED Talks. Think of and treat them as young coworkers, not kids. • Bridge their interests with your needs – use county specific information; focus groups; etc. • Conferences, banquets, trips, etc. • Let them use their creativity to bridge their interests with yours (e - cigs; community service, environment) • Provide leadership opportunities ⠀being chairperson of a committee⤀. Motivational interviewing Empower Demonstrate their power  Ex. of past legislation passed by students  Pop culture examples  Program examples – pictures, stories  Activities to give them skills: Um Game, Freeze Mob/Flash Mob • Continue to facilitate their passions and interest. • Provide leadership opportunities ⠀chairperson of a committee⤀. • Encourage them to take on more. • Continue t heir education and needs; b ring them to conferences; bridge needs. • Media opportunities Examples Examples Examples Examples Activity Imagine – …a new person started working as the new youth coalition coordinator of the tobacco program last week. He is scheduled to go into schools to recruit for the coalition in two days. There is no presentation already made. He is wicked confused about where to start. He asks you for a few pointers . – What are a few things you would make sure to advise him to do or say in his presentations? Review • This whole training has been about addressing a void in current recommendations • Based on theory • Simplified for use among a diverse population Results • Of the 4 new schools I presented to in 2012/13, all of them had students start a SWAT Club • Those leaders helped me establish the first - ever Pasco County SWAT Leadership board (now SWAT Advisory Board). • These leaders are the students with the purest intentions • Diverse set Results • I did not market it as a way to get community service hours, but I tailored the general theory to each school. • I use it in presentations, community outreach, communications, etc. • I am beginning to teach it to SWAT Advisors – Previously, I only used it on SWAT Advisors Future • These students and I will continue to recruit in this manner • We will also be creating a wider marketing strategy – Social Marketing Limitations • I don’t have a lot of data for you • But, it is theory driven, and when you don’t have data, you use theory. • Therefore! I encourage all of you who want to adopt this or propose it to your colleagues to evaluate it! If you don’t know how to evaluate, ask me! I’d like to collect the data so I could, you know, put this in a dissertation of sorts… Limitations • Middle School Heavy • I don’t have a lot of data for you • But, it is theory driven, and when you don’t have data, you use theory. • Therefore! I encourage all of you who want to adopt this or propose it to your colleagues to evaluate it! If you don’t know how to evaluate, ask me! I’d like to collect the data so I could, you know, put this in a dissertation of sorts…