Gift Basket Business

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Added : 2015-10-07 Views :59K

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Gift Basket Business

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Gift Basket Business


Gift Basket

Gift Basket is a premier gift for the people. Gift Basket contains various types of items such as Chocolates, ornaments, stationaries, cosmetics and other gift items etc. All the items are bundle in a basket or box. The customer will select the type of basket they need.


Goals and Objectives

Create finest Gift BasketGive high quality product in reasonable priceCreate a well known company and improve the brand images by selling good products.Help people to choose right gifts for their dear onesDevelop a sustainable home business, surviving off its own cash flow.Sell our products to corporate level



Yummy ChocolateLittle SoulsWild LoversChoco Freak Birthday SurpriseAdams BasketEves Basket Born to Fashion Wild LearnersSpecial BasketCustom Basket

We offer different types of items baskets:


Competitive Analysis

There are many different forms of competitor in Gift Basket Business:Similar Gift Basket retail storesStationary ShopChocolate Gift Basket


Market Analysis

We will go after two distinct market segments Individual and Corporate. Our main target group is individual group. Our target customers are mainly women. Usually women are more likely to buy gift basket than men. Our main consumers will be childrens.


StrengthWeaknessOpportunityThreat Analysis

StrengthsWe have high quality ingredients which is available everywhere.WeaknessesA limited marketing budget to generate awareness of Gift Basket and its service/product.OpportunitiesParticipation in an industry that is generally quite steady in terms of sales. ThreatsThe industry is very attractive and it’s easy to open.


Market Segmentation


The individuals are people who are looking to give a friend, relative, colleague etc., a gift basket as a gift. These customers typically don’t have any idea about gifts.


The Corporate customer is typically buy the basket for colleague at work as a sign of appreciation and motivation, for a special event such as corporate picnic or AGM and thank you for a customer.


Marketing and Sales Strategy

Word-of-mouth referralsFacebook Fan PageSending e-mail to corporate clientsGiving various promotional offersOrders taken in our Website and E-mailsThrough bKashOrders by direct phone calls


Operational Plan


We will produce our products in our store. We will use our own personal room for producing the products. We will hire two employers for produce the products.

Raw Materials

We buy our items from different locations. We will buy items at a low rate than retail price from different markets.


Management Summary

We five people will manage the whole business together. Everyone will get equal management power. No one can take any decision alone and without proper discussion with others. There will be an individual positions for everyone. There will be General Manager, Executive Director, Marketing and Sales Manager, Finance and Accounts, and Production Manager.


An Organizational Chart


Financial Plan

Our estimated total budget is ৳1,000,000 taka and ৳200,000 taka each. At the first month we will invest total ৳500,000 taka and ৳100,000 taka each. From those ৳500,000 taka we will spend ৳400,000 taka for raw materials and other costs and save ৳100,000 money the bank. Everyone will get and take profit and loss equally. No one will be liable for debts alone. We also planning to take insurance after a business calendar year.



We Wild Souls, basically make Gift Basket which contains high quality items. The items are very well known and popular among people. The items will be bundle in a basket or box. We produce and delivery our product. We will advertise our product mostly in Facebook Fan page and in our official website. Everyone equally manage business, take profit and loss. No one can take decision individually. Our estimated budget is

1,000,000. Every member will invest








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