Marketing By Matt Hipkiss Guerilla marketing is a low cost advertising strategy Guerilla marketing is normally found in public places such as the streets and buses The objective of guerilla ID: 577051
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Guerilla Marketing
By Matt HipkissSlide2
Guerilla marketing is a low cost advertising strategy. Guerilla marketing is normally found in public places such as the streets and buses. The objective of
guerilla marketing is to get there company name out on the streets in unique ways.
What is Guerilla Marketing Slide3
Examples of guerilla
marketingSlide4
Guerilla marketing could go back as early as 4000BC where the Egyptians used papyrus to make sales messages and wall posters. This was very early in marketing and has advanced a lot. Back then the idea was to inform people about their product. Now it is used to entertain people in unique way while also promoting their product.
HistorySlide5
In 1984, Jay Conrad Levinson introduced the name guerilla marketing in his book. In the book he tries to get people to know about guerilla
marketing as a new unique name to advertise. The name guerilla marketing was inspired by guerilla warfare.
The nameSlide6
This company have made a clever poster of a dog on the floor in a shopping centre. When you are on the top floor it looks like there are lots of flies on the dog when they are people on the ground floor. This is trying to tell you to get them off your dog.
Guerilla Marketing StrategiesSlide7
In this picture if trying to tell people to stop graffiting or else they could go to jail.
Guerilla Marketing StrategiesSlide8
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