PDF-LESSON Ad Awareness bjective Students will define the term advertising and identify types

Materials Classroom poster magazines or newspapers from home or your school library Worksheet 1 Bonus Activity 1 Time 1 class period 35 mins Directions 1 Tell students they will be learning about advertising Explain that advertising is a tool used t. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. 4. Objectives. To Understand:. Advertising & Well-Being. Ethical Campaign Development. Role of Government Agencies. Self-Regulation. Regulation of IBP Techniques. Is Advertising Full of Double Standards?. What make an ad “negative”?. How do voters respond to such ads?. Negative . Campaign Ads. As a strategy. Classic examples. What lessons. Always wrong?. What effects?. Turnout. Voter opinions. Blow-back. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. JP . Hubaux. Joint work with N. . Vratonjic. , M. Raya, and D. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . $22.4 billion. Sponsors free services and applications. Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. Key Findings: price-based ads vs image-based ads. Source: . RAMetrics. . Countries: England/Scotland. Price based – 31 ads from 27/10/2016 to 03/04/2017, image based – 30 ads from 06/10/2016 to 03/04/2017. Score base: read the newspaper.. Part . II. Types of Advertising. Institutional. Advocacy. Product. Pioneering .  primary demand for new product or category. Competitive  during growth stage; build demand for brand/product NOT category. Parties in an Advertising Ecosyste. m. "An Introduction to Online Advertising" by . MindTree. Limited c2010, http://www.slideshare.net/suhasmallya/online-advertising-an-introduction-and-overview. Pricing Models. 1. Why Advertise Globally?. 2. Consistency of message. Risk management (proven success in key markets). Production cost savings. Management cost saving. Globalization of media. Others?. 3. ADS CAN BE USED IN MORE THAN ONE COUNTRY,. Advertising Unit: Breaking Down the Buzz Writing in the Media Spring 2015 – Ms. Daigle Advertising & Race How are these ads contributing to racial stereotypes? Advertising & Gender Ads often tell females how to be girls and males how to be boys… Chapter 6. Adweek Media and Harris Interactive Survey. Ads somewhat or very interesting (55%). Ads not interesting at all (12%). Ads very influential in purchase decisions (6%). Nearly . half of 18-34 year-olds influenced by advertising. Associate Professor. SOJNMS, IGNOU. Advertising is everywhere!. Newspapers. Television. Digital Media. Games. Websites. Mobile. Billboards. Retail Stores. Metros. Sports Events. Movie Theatres. Advertising is everywhere!.