PPT-Advertising Overview Types of paid ads

Parties in an Advertising Ecosyste m An Introduction to Online Advertising by MindTree Limited c2010 httpwwwslidesharenetsuhasmallyaonlineadvertisinganintroductionandoverview Pricing Models. DSC340. Mike . Pangburn. Online ads POA. Market overview. Google search ads. Page Rank vs. Ad Rank. Google . AdWords. ads. Google AdSense ads. Fraud types. Customer profiling. Advertising growth: online. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Source: Innerscope Research: Video Ads on TV vs. Facebook. Final branding moments and brand logos on TV drew higher visual attention than other platforms. *Social Media results not included because too few participants watched ad in full. 4. Objectives. To Understand:. Advertising & Well-Being. Ethical Campaign Development. Role of Government Agencies. Self-Regulation. Regulation of IBP Techniques. Is Advertising Full of Double Standards?. Ads. Your time is valuable.. Consumer Interaction. Use 5 credits to . ByPass. this Ad. 200 credits available. Share ad on:. Consumer Interaction. View . ByPass. Ads account. 195 credits available. Nevena. . Vratonjic. Maxim Raya. Jean-Pierre . Hubaux. . June 2010, . WEIS’10. David C. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . Satirizing Advertising . Parody Ads. A parody advertisement is:. a fictional advertisement for a non-existent product. An advertisement for an actual product that is satiric. Used to ridicule a product or advertising in general. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. 1840-1920. The first advertisement in America was published in the Boston News-Letter in 1704. "At Oyster-bay on Long-Island in the Province of N.York, There is a very good Fulling-Mill, to be Let or Sold, as also a Plantation, having on it a large new Brick house, and another good house by it for a Kitchin & work house, with a Barn, Stable, etc. a young Orchard, and 20 Acres clear Land. The Mill is to be Let with or without the Plantation: Enquire of Mr. William Bradford Printer in N.York, and know further." . Definition of Advertising. advertise: . 1. to tell about or praise (a product, service, etc.) publicly, as through newspapers, handbills, radio, etc., so as to make people buy it;. 2. to make known; give notice of;. 1. Why Advertise Globally?. 2. Consistency of message. Risk management (proven success in key markets). Production cost savings. Management cost saving. Globalization of media. Others?. 3. ADS CAN BE USED IN MORE THAN ONE COUNTRY,. Social Media-. Naming Rights-. Chik. -. fil. -. a bowl, . Naming Rights Deals. Superbowl. Ads-a 30s spot cost $4 million in 2014.  . $133,000 a second . 111.3 . million viewer. However. , increases in brand exposure and brand consideration .