PPT-Advertising Overview Types of paid ads

Parties in an Advertising Ecosyste m An Introduction to Online Advertising by MindTree Limited c2010 httpwwwslidesharenetsuhasmallyaonlineadvertisinganintroductionandoverview Pricing Models. Provides paid sick and safe time PSST for employees working within Seattle City limits Sets minimum requirements for accrual use and carryover of PSST Requires employer notification and tracking of PSST Offers basic job protections for employees wh MBA 563. WEEK 5 . Today’s class will cover:. Search Engine Advertising: Methods of pay-per-click contextual advertising used in search engines. How to set up a Google AdWords campaign. Display advertising. Overview Begins on September 1, 2012. Provides paid sick and safe time (PSST ) for employees working within Seattle City limits. Sets minimum requirements for accrual, use, and carryover of PSST. Requ Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. L.O. – How are media products advertised . and distributed?. Just to be clear…. Advertising/marketing is:. Promotional stuff like posters, adverts, trailers, billboards, interviews, web adverts etc.. advertising. Describe . media evaluation and . selection . techniques. . Review . the role of public relations . in the promotional mix. . Copyright 2010 by Cengage Learning Inc. All Rights Reserved . PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. MARKETING: BRAINSTORMING. TASK . : What is marketing? Complete . the definition . .. The management process through which . g___________. . and . s__________. . move from concept to the . c. ____________. Chapter 6. Adweek Media and Harris Interactive Survey. Ads somewhat or very interesting (55%). Ads not interesting at all (12%). Ads very influential in purchase decisions (6%). Nearly . half of 18-34 year-olds influenced by advertising. Dr. . J. ayashri. . Kulkarni. Adverting Agency. Ad. Agency-Meaning, . Features,Functions. , Structure, Types.. Agency and Client-Relationship, Client turn over, Agency Compensation-types, Creative Pitch.. Dr.Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . TYPES OF PROMOTION. ADVERTISEMENT. Advertisement is printed, written, spoken or graphic salesmanship . This are designed to...