PPT-Chapter 9 Advertising Unusual places where you have seen ads?

Social Media Naming Rights Chik fil a bowl Naming Rights Deals Superbowl Adsa 30s spot cost 4 million in 2014   133000 a second  1113 million viewer However increases in brand exposure and brand consideration . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. Milos. . Bozic. VIII2 . Unusual hotels of the World is the online guide for . travellers. interested in staying somewhere truly different.. Some unusual hotels in the world can be :. In the ice,. In the plane,. See if you can guess where they are? Then click again to find out!. © Jackie Day. Next to a railway line!. In a road cone!. In a motorcycle helmet. At the bottom of a pipe!. In a pond dipping net. In a life buoy container by a river – . Unusual Attitudes. Unusual Attitudes. Unusual Attitudes. Causes of Unusual Flight Attitudes. Turbulence. Disorientation. Instrument failure. Confusion. Preoccupation with cockpit duties. Poor instrument scan / cross checking. CRAZY. DESIGNS FROM AROUND THE WORLD. JUST FOR FUN!. Unusual Structures. APARTMENT BUILDING IN POLAND. Unusual Structures. OFFICE BUILDING IN MISSOURI. Unusual Structures. LIBRARY IN TENNESSEE. Unusual Structures. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. The linguistic message. Almost all images, in all contexts, are accompanied by some sort of linguistic message. . Roland Barthes introduced the concept of . anchorage. . . Linguistic elements can serve to 'anchor' (or constrain) the preferred readings of an image: 'to . Identify new or changing . risks . and take appropriate actions through:. Early . detection . of. Novel pathogens. Variations of old . pathogens . Understand trends and patterns of disease. To inform public health policy: who should be targeted, what interventions are useful, etc.. in the workplace: The insider threat. ‘It’s OK to Say’. Improve understanding of the insider threat. . Improve awareness of . concerning, unexpected . or unusual workplace behaviours. .. Enhance knowledge of how you can report or intervene when noticing these behaviours.. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. What is Human Geography?. Key Question:. Human Geography. The study of how people . make places. , how we . organize space . and . society. , how we . interact. with each other in places and across space, and how we make sense of others and ourselves in our . What is Human Geography?. Key Question:. Human Geography. The study of how people . make places. , how we . organize space . and . society. , how we . interact. with each other in places and across space, and how we make sense of others and ourselves in our . Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action. . Why do you think creativity is an important factor in advertising?.