PPT-Security Games in Online Advertising: Can Ads Help Secure t

Nevena Vratonjic Maxim Raya JeanPierre Hubaux June 2010 WEIS10 David C Parkes Internet Economy Online Advertising The main Internet business model Revenue in 2009 in the US is . Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Source: Innerscope Research: Video Ads on TV vs. Facebook. Final branding moments and brand logos on TV drew higher visual attention than other platforms. *Social Media results not included because too few participants watched ad in full. MySecureMeeting™ brings my client to me in one click of my computer for communication in a secured platform. I’m face to face with my clients, anywhere, anytime removing the boundaries of location. Validating thru visual communication the important points of our meeting eliminates lost opportunities, saves time, and money. Advertising. Harini. . Sridharan. Stephen Duraski . Introduction/Motivations. Behavioral Targeting (BT) is a technique that uses a user’s web-browsing behavior to determine which ads to display to a user.. JP . Hubaux. Joint work with N. . Vratonjic. , M. Raya, and D. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . $22.4 billion. Sponsors free services and applications. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. 1. Why Advertise Globally?. 2. Consistency of message. Risk management (proven success in key markets). Production cost savings. Management cost saving. Globalization of media. Others?. 3. ADS CAN BE USED IN MORE THAN ONE COUNTRY,. Games and adversarial s earch Why study games? Games can be a good model of many competitive activities Military confrontations, negotiation, auctions, … Games are a traditional hallmark of intelligence UW CSE454. todo. Add . vickrey. auction. Landing page analysis. Context discussion very weak. Slides 26-30 weak. Thanks To: . Mike . Mathieu. mike@frontseat.org. Thanks To: . Dr. Andrei . Broder. . References. Challenges in Measuring Online Advertising Systems by . Saikat. . Guha. , Bin Cheng, and Paul Francis. Serving Ads from . localhost. for Performance, Privacy, and Profit by . Saikat. . Associate Professor. SOJNMS, IGNOU. Advertising is everywhere!. Newspapers. Television. Digital Media. Games. Websites. Mobile. Billboards. Retail Stores. Metros. Sports Events. Movie Theatres. Advertising is everywhere!.