PPT-Lecture 21: Privacy and Online Advertising

References Challenges in Measuring Online Advertising Systems by Saikat Guha Bin Cheng and Paul Francis Serving Ads from localhost for Performance Privacy and Profit by Saikat . Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. Xiaowei. Yang. References:. On the Leakage of Personally Identifiable Information Via Online Social Networks by . Balachander. Krishnamurthy and Craig E. Wills. Characterizing Privacy in Online Social Networks by . 3 YEAR ADVERTISING SPEND TREND . TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking . at the 3 year trend in advertising share, TV has remained static at . 28.4%, . while share of media spend to Interactive grew from . Sonia Jahid. Department of Computer Science. University of Illinois at Urbana-Champaign. March 10, . 2011. www.soniajahid.com. 2. Statistics. Privacy Issues. Research on Online Social Network security and privacy. Parties in an Advertising Ecosyste. m. "An Introduction to Online Advertising" by . MindTree. Limited c2010, http://www.slideshare.net/suhasmallya/online-advertising-an-introduction-and-overview. Pricing Models. Lecture Plan. HW . 3. Required additional . lecture readings. :. HBS case: Google Inc.. HBS industry note: Paid Search Advertising. Online Advertising Models. Long Tail. Real time bidding. Online Advertising. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . e: . Tales from the Trenches and Best Practices. Association of Corporate Counsel, Austin Chapter. December 7, 2017. Panelists. Ryan Garcia. : Attorney at Dell, Adjunct Professor at the University of Texas Law School. Ralph Gross Alessandro Acquisti. Presenter: Chris Kelley. Outline. Motivation. Online Vs. Offline Networks. Online Social Networks - Privacy . Implications. Analysis. : The . Facebook.com. Patterns of information revelation and their privacy implications. What’s the best way to explain privacy?. P. OLL QUESTION. Privacy is about locking. your online accounts. Privacy is about controlling your personal information in the online world. Privacy is about making sure nobody . Outline:. What is privacy?. Value of private information. Industry and Government response. Advertising. Search results. Real world impacts. Personal safety. Browser versus mobile.. How to protect your privacy.. Presented By:. Humam. . Nameer. 1. CASE STUDY. Just over three years old, . Clash of Clans.  rakes in more than $. 5M.  each day and consistently charts in the top three grossing . apps. .  It’s the app that new game developers look to for . Self - Regulatory Program for Children’s Children’s Advertising Review Unit Administered by the Council of Better Business Bureaus Policies and Procedures set by the Advertising Self - Regulatory Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a...