PPT-Security Games in Online Advertising: Can Ads Help Secure t

JP Hubaux Joint work with N Vratonjic M Raya and D Parkes Internet Economy Online Advertising The main Internet business model Revenue in 2009 in the US is 224 billion Sponsors free services and applications. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. CSL 759. Shweta Agrawal. Course Information. 4-5 . homeworks. (20% total). A . midsem. (25%). A major (. 35%. ). A project (20%). Attendance required as per institute policy. Challenge . questions (Extra Credit). Nevena. . Vratonjic. Maxim Raya. Jean-Pierre . Hubaux. . June 2010, . WEIS’10. David C. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . Thomas Gaska. Lockheed Martin . MST . Owego and Binghamton . University. thomas.gaska@lmco.com. 1. Introduction. There is a future . opportunity to leverage COTS security technology being developed for the driverless car into future UAS Integrated Modular Architectures (IMAs. Prof. . Dr. Andreas . Steffen. Institute . for. Internet Technologies . and. . Applications. (ITA). 3 Data Link Layer Security. Security Protocols for the OSI Stack. Application layer. Platform. Security, Web . JP . Hubaux. Joint work with N. . Vratonjic. , M. Raya, and D. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . $22.4 billion. Sponsors free services and applications. Introduction. Jan . 8, 2013. IS 2620. James Joshi, . Associate Professor. Contact. James Joshi. 706A, IS Building. Phone: 412-624-9982 . E-mail: . jjoshi@mail.sis.pitt.edu. Web: . http://www.sis.pitt.edu/~jjoshi/courses/IS2620/Spring13/. 3 YEAR ADVERTISING SPEND TREND . TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking . at the 3 year trend in advertising share, TV has remained static at . 28.4%, . while share of media spend to Interactive grew from . Parties in an Advertising Ecosyste. m. "An Introduction to Online Advertising" by . MindTree. Limited c2010, http://www.slideshare.net/suhasmallya/online-advertising-an-introduction-and-overview. Pricing Models. Praveen Paruchuri, Jonathan P. Pearce, Sarit Kraus. Catherine (Ying) Liu, School of Computer Science, University of Waterloo. Outline. Introduction. Problem Definition. DOBSS Approach. Mixed-Integer Quadratic Program. Eoin. . Keary. OWASP Board member. Senior Manager, Ernst & Young. eoin.keary@owasp.org. ME. Leader within OWASP since 2002. OWASP Global Board member. OWASP . Testing . Guide. OWASP Code Review Guide. Sep.12.2014. Jürgen Frank . | . Sr. System Engineer. Agenda. Introduction. Automotive Security . Use. -Case. Security Timeline . Standards. EVITA. SHE. HSM . TPM. Security Modules . Introduction. Security Use . Christopher Bohlk, Information Security Officer - Office of the VP/CIO. National Cyber Security Awareness Month. Cybersecurity is everyone's . responsibility. How Aware Are You?. Hackers . WANT YOU. !!. Scalys offers a unique set of High-Grade Communication solutions and products for the consumer & Industrial market with a military grade of security (hardening).. Scalys creates enterprise-level routers, sensor-, (I)IoT)-gateways, communication hubs and secure edge devices combining leading technology with innovative design concepts to modernize and secure the communication of these connected devices..