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JP Hubaux Joint work with N Vratonjic M Raya and D Parkes Internet Economy Online Advertising The main Internet business model Revenue in 2009 in the US is 224 billion Sponsors free services and applications. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . Source: Innerscope Research: Video Ads on TV vs. Facebook. Final branding moments and brand logos on TV drew higher visual attention than other platforms. *Social Media results not included because too few participants watched ad in full. Nevena. . Vratonjic. Maxim Raya. Jean-Pierre . Hubaux. . June 2010, . WEIS’10. David C. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . Parties in an Advertising Ecosyste. m. "An Introduction to Online Advertising" by . MindTree. Limited c2010, http://www.slideshare.net/suhasmallya/online-advertising-an-introduction-and-overview. Pricing Models. 1840-1920. The first advertisement in America was published in the Boston News-Letter in 1704. "At Oyster-bay on Long-Island in the Province of N.York, There is a very good Fulling-Mill, to be Let or Sold, as also a Plantation, having on it a large new Brick house, and another good house by it for a Kitchin & work house, with a Barn, Stable, etc. a young Orchard, and 20 Acres clear Land. The Mill is to be Let with or without the Plantation: Enquire of Mr. William Bradford Printer in N.York, and know further." . Praveen Paruchuri, Jonathan P. Pearce, Sarit Kraus. Catherine (Ying) Liu, School of Computer Science, University of Waterloo. Outline. Introduction. Problem Definition. DOBSS Approach. Mixed-Integer Quadratic Program. 1. Why Advertise Globally?. 2. Consistency of message. Risk management (proven success in key markets). Production cost savings. Management cost saving. Globalization of media. Others?. 3. ADS CAN BE USED IN MORE THAN ONE COUNTRY,. Games and adversarial s earch Why study games? Games can be a good model of many competitive activities Military confrontations, negotiation, auctions, … Games are a traditional hallmark of intelligence Advertising Unit: Breaking Down the Buzz Writing in the Media Spring 2015 – Ms. Daigle Advertising & Race How are these ads contributing to racial stereotypes? Advertising & Gender Ads often tell females how to be girls and males how to be boys… UW CSE454. todo. Add . vickrey. auction. Landing page analysis. Context discussion very weak. Slides 26-30 weak. Thanks To: . Mike . Mathieu. mike@frontseat.org. Thanks To: . Dr. Andrei . Broder. . References. Challenges in Measuring Online Advertising Systems by . Saikat. . Guha. , Bin Cheng, and Paul Francis. Serving Ads from . localhost. for Performance, Privacy, and Profit by . Saikat. . Learning. . Outcomes. Provide an introduction to advertising—its role, key components, and key players.. Define advertising’s role in marketing including key players and new developments. Explain. Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a...