PPT-Social, Ethical, & Regulatory Aspects of Advertising

4 Objectives To Understand Advertising amp WellBeing Ethical Campaign Development Role of Government Agencies SelfRegulation Regulation of IBP Techniques Is Advertising Full of Double Standards. Computer Crime/Cybercrime. “Computer crime, or cybercrime, is a term used broadly to describe criminal activity in which computers or computer networks are a tool, a target, or a place of criminal activity.”. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . IN THE western cape. graf presentation – mpumalanga,april 2017. GAMBLING RELATED ADVERTISING IN THE WESTERN CAPE . 2. CONTENT. . 1. . . IMPORTANCE OF ADVERTISING. 2. LEGISLATION AND REGULATORY REQUIREMENTS. Module Two | Lesson Two. Lesson Two | Principles. Lesson Overview. Ethical development in public relations. Public relations models:. Press agentry/publicity. Public information. Two-way asymmetrical. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . ‘The achievement of his own happiness is man’s highest moral purpose’. Ayn Rand. Recap – add 10 key terms for each theory. Divine Command Theory . Virtue Theory. What is ethical Egoism?. Ethical egoism is a meta-ethical investigation that is focused on the agent, this is, individual character, to give an understanding of ‘norm’ or behaviour. In looking at the individual character, and the motives behind an individual’s actions, there is a very important question that emerges.. Ethical Leadership. Activities on the part of leaders to foster an ethical environment and culture. 2. Learning Objectives. Understand the impact of ethical leadership behaviors on ethics quality in the organization.. A frame work for Ethical Decision Making in Business-check figure 5-1.. Ethical issue intensity.. Individual factors.. Organizational factors.. Opportunity.. Business ethics evaluation and intentions. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ facebook. advertising example. Why Social Media Marketing is Different. Traditional Approach. Controls content seen by audience. One-way communication. Domineering approach. Social Media Approach. Emphasizes audience contribution. psychologistsmay face but I hope that it exemplifies the importance of being proficient at distinguishing between an ethical issue and an ethical dilemmaNancy Bartlett PhDPsychologistBoard ChairIssued Anne Alexander . Cambridge Digital Humanities Network and Ethics of Big Data . Is there such a thing as Un-Social media?. Media are tools for communication which is always at least a two-way process between speaker and listener or writer and reader... Dr.. Sudesh K. Srivastava. Institute of Business Management. CSJM University. Kanpur. Various Laws Governing Advertising. 1. The Indian Penal Code ,1860. - Sections 292 & 293 prohibit dissemination of any obscene matter..