PPT-Deceptive Advertising 

Legal standard How likely is an ad to mislead a reasonable consumer in a decision to purchase Valentine v Chrestensen 1942 City sanitation ordinance against commercial leafleting FJ . Emma Kazaryan . Street Law . Introduction to Consumer Law. Consumers are people who buy or use goods or services. In the US federal and state laws exist to protect consumers from businesses that want to trick or take advantage of them. Legal standard:. How likely is an ad to mislead a reasonable consumer in a decision to purchase?. Valentine v. . Chrestensen. . (1942). City sanitation ordinance against commercial leafleting. F.J. . (FA9550-11-1-0120). PI: Julia Hirschberg (Columbia University). Co-PI: Andrew Rosenberg (CUNY). Co-PI: Michelle Levine (Columbia University). AFOSR Program Review:. Trust and Influence (June 16 – 19, 2014, Arlington, VA). Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . This paper considers the extent to which digital communications technologies are being usedin misleading and deceptive ways to advertise goods and services, and how problems of thisnature can best be 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. . Graphic Design & Illustration. 1. Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission.. Common Terms. FTC – Federal Trade Commission. Myle. . Ott. , . Yejin. . Choi,. . Claire. . Cardie. ,. . Jeffrey. . T.. . Hancock. Cornell. . University. Yu. . Huang. 1. What Does It Mean?. “Finding . Deceptive Opinion Spam. . by Any . Deceptive Speech . Julia Hirschberg. Computer Science. Columbia University. 2. Collaborators. Stefan . Benus. , Jason Brenner, Robin . Cautin. , Frank . Enos. , Sarah Friedman, Sarah Gilman, Cynthia . Arianna Clark. Ricky Benoist. Beginning. In 1996 Stanford students Larry Page and Sergey . Brin. began the creation of a search engine called . BackRub. A year later it was taken off of . Stanfords. Presented by Ravi Kiran.. Julia Hirschberg. Stefan . Benus. Jason M. . Brenier. Frank . Enos. Sarah Friedman . Sarah Gilman. Cynthia . Girand. Martin . Graciarena. Andreas . Kathol. Laura . Michaelis. Emma Kazaryan . Street Law . Introduction to Consumer Law. Consumers are people who buy or use goods or services. In the US federal and state laws exist to protect consumers from businesses that want to trick or take advantage of them. © . 2013 . Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.. Module 7 False or misleading advertising practices The Australian Competition and Consumer Commission’s Tertiary Online Education Program Module 7 Overview Learning Objectives Explain the concept of misleading or deceptive conduct and the possible consequences of not complying with this law