PPT-APPEALS AND TYPE OF ADVERTISING

Presupposition Presupposition is a necessary PRECONDITION for the processing of communication It involves the existence of some objects or ideas Presupposition 2 Here we PRESUPPOSE that there exists something which is as juicy as a fruit. Persuasive Writing. How writers and advertisers use your feelings to get you to agree with them.. 9/2/15. . Emotional Appeals. TP: . Advertisers use your . feelings . to get you to . agree . with . them. Persuasive Writing. How writers and advertisers use your feelings to get you to agree with them.. Emotional Appeals in . Persuasive Writing. Writers and advertisers use many techniques to convince you to agree with them or buy their product. . Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . ARISTOTLE & BEYOND. Rhetoric – the art of using language effectively and persuasively. What is rhetoric?. Ethos – relies on the credibility of the author. Logos – relies on logic and evidence. ROMANCE APPEALS. These advertisements display the attraction between the sexes.. The appeal is used to signify that buying certain products will have  a positive impact on the opposite sex and improve your romantic or love life. . Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . Lecture Plan. Celebrities. Humor. Comparative Advertising. Advertising Regulation. Model of comparative advertising. ADVERTISING CONTENT. Celebrities. ~ 25% of ads have celebrities in them. The general belief among advertisers is that advertising messages delivered by celebrities:. All Course materials can be found here:. http://faculty.cit.cornell.edu/jl2545/teaching.htm. AEM 4550: Economics of Advertising. Laptops, Tablets, Phones, Oh My. For the fourth straight postseason, Cleveland's superstar is trying to shield himself from the outside world…. Types of Appeals. When using persuasion, three types of appeals can be used:. Logical—logos. Emotional—pathos. Ethical—ethos . Logical Appeals. A logical appeal depends on reasoning and evidence, and appeals more to the audience’s intellect than their emotions.. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ *Using Rhetorical Appeals is no guarantee that you win any actual friends.. Draw this visual in the center of your page.. Rhetorical Triangle. Logos. Ethos. Pathos. For each video we watch we’re going to make a note of the following in notebooks.. I concur RICHARD SHACKLEFORD Administrative Judge Vice Chairman Armed Services Board of Contract Appeals I concur OWEN C. WILSON Administrative Judge Vice Chairman Armed Services Board of Contract App Chapter 6. Adweek Media and Harris Interactive Survey. Ads somewhat or very interesting (55%). Ads not interesting at all (12%). Ads very influential in purchase decisions (6%). Nearly . half of 18-34 year-olds influenced by advertising.