PPT-Endorsers and Message Appeals in Advertising

Chapter Objectives After reading this chapter you should be able to Describe the role of endorsers in advertising Explain the requirements for an effective endorser Appreciate the factors that enter . Please type or print clearly in blue or black ink Note that a compromise will only be considered when it illustrates doubt regarding liability andor it promotes effective tax administration Compromises addressing any of the following will not be con vs Cale nda r Da te Loc at ion AC KNO WLED GMEN T A ND DE SI GNA TI ON OF AR GUI NG COU NS EL Rec ei pt a ck nowl ed ge d by Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. An Introduction. Aristotelian . appeals. Ethos – relies on the credibility of the author. Logos – relies on logic and evidence. Pathos – relies on emotion. Medium – written text, speech, TV, film, art, internet, etc.. ROMANCE APPEALS. These advertisements display the attraction between the sexes.. The appeal is used to signify that buying certain products will have  a positive impact on the opposite sex and improve your romantic or love life. . The Art of Persuasive Communication. What is rhetoric?. Rhetoric is persuasive language. .. A . rhetor. (speaker or writer) searches for methods to persuade . the audience . because he has something valuable to say, which arises from his position as an honest, inquiring, ethical person. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Lecture Plan. Celebrities. Humor. Comparative Advertising. Advertising Regulation. Model of comparative advertising. ADVERTISING CONTENT. Celebrities. ~ 25% of ads have celebrities in them. The general belief among advertisers is that advertising messages delivered by celebrities:. All Course materials can be found here:. http://faculty.cit.cornell.edu/jl2545/teaching.htm. AEM 4550: Economics of Advertising. Laptops, Tablets, Phones, Oh My. For the fourth straight postseason, Cleveland's superstar is trying to shield himself from the outside world…. Types of Appeals. When using persuasion, three types of appeals can be used:. Logical—logos. Emotional—pathos. Ethical—ethos . Logical Appeals. A logical appeal depends on reasoning and evidence, and appeals more to the audience’s intellect than their emotions.. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. *Using Rhetorical Appeals is no guarantee that you win any actual friends.. Draw this visual in the center of your page.. Rhetorical Triangle. Logos. Ethos. Pathos. For each video we watch we’re going to make a note of the following in notebooks.. even if they lost their job either as a result of retaliation or from suffering debilitating injuries. And should workers obtain party status, this b issues should have a right to appeal the terms an