O nline comparison websites the future ISTANBUL April 2014 Who is Safety Insurance Broker From blueprint to success story in just a few words Safety Broker Milestones ID: 344537
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Slide1
“
Looking forward to the future”
Online comparison websites – the future ?
ISTANBUL
–
April
2014Slide2
Who is Safety Insurance Broker ?
From blueprint
to success story in just a few
words
Safety Broker
- Milestones
2005 – project
blueprint
and go live2009 – franchise system success2011 – entering the online market 2012 – biggest local broker2013 – going regional – Eastern Europe2014 – regional growthSlide3
Success
in figuresNumbers
are a measure of
success
Safety Broker
– Key
Indicators
70 mil EUR GWP for
the current year70 franchise partners200 offices – including 12 own branches4.000 active agentsmain player in online insurance marketSlide4
Safety Broker
- milestones
to becoming a regional broker
Biggest broker on the local marketSet up and running the branch in MoldovaSet up of the branch in HungaryPreparing set up for the branch for BulgariaPreparing the set up of the branch in Turkey
From
a local to
a
regional
broker
Looking
forward to the future
!Slide5
Why shall we look to the future?
Help yourself to discover the key
to success
Being open-minded
and
understanding
the current market
evolution – this helped
us to imagine and create the future:Search for developed marketsMeasure the developmentsSee the trendsCreate a strategyPut in place the strategyPeriodically reevaluate our strategySlide6
Analyzing developed markets
Great Britain, France,
Spain, Poland - leading
online markets
UK
- more
than 20
million people used price comparison websites
2013UK - 50% of all internet users have visited a comparison website in search of car insuranceUK - 80% of those made a purchase according www.telegraph.co.ukSpain and Poland - more than 20% market share for online insurance
Hungary -
more than 50% of
MTPL is issued onlineSlide7
Comparison websites
New and efficient client tools for optimizing
personal budgets
Comparison websites are the way of the
future:
useful
shortcuts to
price optimisation
easy product information and comparisontend to focus exclusively on price lack transparency if missusedComparison websites:commercial websites run by private
sector
non
-commercial websites
run
by associations
or
authoritiesSlide8
Romanian online insurance market
Unregulated market,
driven by motor insurance LoB
M
ost
websites are
commercial
Brokers are the owners of most of these
businesses which has advantages but also shortfalls Motor insurance and especially MTPL is the most popular type of insurance sold over the internetThere are only plans to regulate
the market, but no
regulation
is in place for the moment
–
similar with many
European markets
Slide9
Online insurance – easy money ?
Online expertise can make the difference
DO
Study the market;
Evaluate each investment base on the ROI;
Invest most of the resources in sales driven actions;
Invest moderate in branding;
Evaluate each action and prepare for future;
Evaluate client experience on website.DON’TInvest without evaluating the environment;Invest important amounts in actions without testing them previously;Create the website base on your feelings;
Take
important
decisions
without
testing
them with focus groups;
Invest if you want a positive ROI in 1 year.Slide10
O
nline: the future starts… yesterday
Safety’s online partners reach > 50% local internet users
Safety Broker’s online major partners in RO
:
Emag.ro
– biggest ecommerce
site
in RO - 3 mil monthly unique visitors;Elefant.ro - biggest online bookshop - 1 milion monthly unique visitors;Goya.ro – newly start up - 500.000 eur invetment;M.auto.ro
– top 3 online player on motor market
;Slide11
Safety
bets on online insurance
Help yourself to discover the key to
success
Own website for
insurances
Online strategy for franchises;
Strategy for developing the online presence in related markets;Slide12
Franchises online development
Successful partnerships
on all linesSlide13
Franchises online development
Successful partnerships
on all linesSlide14
Related markets - leasing
New services for our clients – new benefits for partnersSlide15
Related markets – full comparison
New services for our clients – new benefits for partnersSlide16
F
ull financial service comparison
Compare insurance, credit, internet , TV, Phone, UtilitiesSlide17
Viorel
Vasile
CEO & Partner
Safety Insurance Broker
Looking
forward to the future!
Thank you !