Rochester Walks Overview City of Rochester received grant 2009 Statefunded 5 year grant plus 1 Increase physical activity through built environments Working Group City of Rochester Center for Community Health Action for a Better ID: 440362
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Slide1
We’re on the move!
Rochester Walks!Slide2
OverviewCity of Rochester received grant 2009State-funded 5 year grant, plus 1Increase physical activity through built environmentsWorking Group: City of Rochester, Center for Community Health, Action for a Better CommunitySteering Committee: City of Rochester, County of Monroe, Neighborhood groups, Community-based Organizations, Churches4 neighborhoods: Marketview, Beechwood, Dewey/Driving Park, JeffersonUniversity of Rochester Medical CenterCenter for Community Health
Rochester Walks!
National Walking Summit
October 29, 2015Slide3
RW VideoRochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015Slide4
Planning and Implementation University of Rochester Medical CenterCenter for Community HealthNational Walking SummitOctober 29, 2015Slide5
Year 1Rochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015
Building Relationships
Attended
community group meetings
Became a part of the community teamIdentified barriers to walking Discussed initiative and gained buy-inIdentified residents with a desire to walkSlide6
Year 2Rochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015
Feasibility Study and Baseline Data
Survey residents on walking habits
Conducted walkability studies to ensure safety and feasibility
Worked with City to address identified barriersAttended strategy meetings to promote walkingCollected data using the Eco CounterSlide7
Year 3Rochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015
Identified Walkable Routes
Attended stakeholder meetings to get feedback
Established walking groups
Obtain feedback regarding proposed signage and sneaker stenciling
Promoted awareness of initiative via community fairs and eventsSlide8
Year 4Rochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015
Route Visibility
1st year reliable eco counter data
Produced route signage and sneaker stencils
Worked with designated DES representatives to install signage on the routesWorked with contractor to install sneaker stencilingSlide9
Year 5Developed Historical SignageMet with various community members/representatives to determine points of interestWorked with Librarians and City and Community Historians to obtain information for signageCollected follow up survey data on physical activity 2nd set of eco counter data
Rochester Walks!
University of Rochester Medical Center
Center for Community Health
National Walking Summit
October 29, 2015Slide10
Year 6Awareness and PromotionInstalled historical signageHeld mini kick-off events to promote awareness of routesPublished articles in magazines and newspapersRadio advertisingUpdated website and started newsletterBegan sustainability project
Rochester Walks!
University of Rochester Medical Center
Center for Community Health
National Walking Summit
October 29, 2015Slide11
Sustainability PlAnUniversity of Rochester Medical CenterCenter for Community HealthNational Walking SummitOctober 29, 2015Slide12
Adopt-a-RouteSustainability initiativeCommunity groups or organizations on or near the routes take ownershipKeep the routes visible in neighborhoods Maintain awareness about the routes Make it convenient for residents to be physically active
Rochester Walks!
University of Rochester Medical Center
Center for Community Health
National Walking Summit
October 29, 2015Slide13
PartnersCommunity Based OrganizationsCenter for Community HealthNeighborhood AssociationsCity of Rochester Department of Recreation & Youth ServicesChurchesHealth CentersFarmers Markets
Rochester Walks!
University of Rochester Medical Center
Center for Community Health
National Walking Summit
October 29, 2015Slide14
Rochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015
Partner Responsibilities
Display & distribute route information and
materials (Maps, brochures, incentive items)
Maintain safety, visibility, and accessibility of routes (replacing route markers, if needed)Continue to promote & encourage use of routes (Promote events on the routes and encourage continued use.Slide15
Rochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015
Materials Provided
Printed materials to display and
distribute
Replacement Signs & StencilsIncentive Items (T-Shirts, pedometers, cellphone holders, pens)Certificate of RecognitionUser ManualSlide16
Challenges and OutcomesUniversity of Rochester Medical CenterCenter for Community HealthNational Walking SummitOctober 29, 2015Slide17
ChallengesCommunity ReadinessStaff TurnoverChanging PrioritiesPartner RetentionTechnology ChallengesSurvey Inconsistency
Rochester Walks!
University of Rochester Medical Center
Center for Community Health
National Walking Summit
October 29, 2015Slide18
OutcomesRochester Walks!University of Rochester Medical CenterCenter for Community Health
National Walking Summit
October 29, 2015Slide19
University of Rochester Medical CenterCenter for Community HealthNational Walking SummitOctober 29, 2015
Questions???